Overcoming Weaknesses and Threats to Succeed in a Competitive Market; Company Analysis of Chick-Fil-a

1152 Words Oct 17th, 2014 5 Pages
Overcoming Weaknesses and Threats to Succeed in a Competitive Market
Company Analysis of Chick-Fil-A

Each business has strengths, weaknesses, opportunities, and threats that contribute to the overall performance it achieves in a market. All companies vary in these four categories to create individual competitive advantages associated with its success and all companies strive for this competitive advantage. A competitive advantage occurs when an organization acquires or develops an attribute or combination of attributes that allows it to outperform its competitors. Chick-Fil-A is an excellent example of a business that uses a SWOT analysis (see Appendix A) to exhibit its strengths and opportunities, as well as overcome its weaknesses
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While there are no laws prohibiting companies from asking these questions, most do not in fear of discrimination claims. Since Chick-Fil-A is an independent contractor, they have more freedom to ask these kind of questions. One franchise operator in Baltimore claims that her store is watched very closely by the parent corporation and that it is very hard to “hire a good manager who, say, moonlights at a strip club because it would irk the company.” Chick-Fil-A outweighs its weaknesses and counters its threats with the growing opportunities the company holds. They are expanding their menu and introducing new grilled chicken entrees in effort to attract the nutrition-minded consumer base. David Farmer, VP of product strategy and development, made a comment towards the company’s new effort stating, “Our previous grilled entrees were good, but not remarkable. We wanted a grilled chicken recipe that is just as ‘craveable’ as our original Chick-fil-A Chicken Sandwich.” Along with this menu enhancement, they also plan to serve antibiotic-free chicken in its stores nationwide within the next five years. According to the company’s official website, “It’s all part of our journey --- a journey to better understand how we can serve not only delicious food with a warm smile, but also a menu our customers can feel even better about”. Chick-Fil-A had an 11% increase in sales from 2011 to 2012 for annual net sales of 4.6 billion