Overview Of MGM Resorts International Promotions

Since the stakeholders revokes their contract with Regale Properties whose strategy is to host the city’s festival as marketing strategy to launch the hotel product offerings into the market and prefer moving into franchise with Marriott for best reasons known to them. The decision problem becomes “How do we better position and market the hotel product offerings into the mature competitive market?” To better define the problem at hand, we need to identify key decision elements surrounding the problem such as:

Customers are the backbone of every business which is why building a solid relationship is essential to the success of every business. In order to remain competitive companies must be able to meet the needs and wants of their customers. With new hotels and casinos on the rise in the Caribbean, the hotels and casinos operated under Diamond Cluster Entertainment are struggling to remain competitive. Their competitors are making themselves known via social media and other online marketing strategies. This company is ignoring the importance of social media which is why they are struggling to remain competitive and build a solid relationship with their loyal customers. Their competitors are also investing in loyalty programs that offer customers free rooms, room upgrades, casino credits, and other perks.

MGM Resorts International, NAICS Code 721120 are a sound global hospitality company that is featured in the Fortune 500 that operates an assortment of portfolios of destination resort brands. The operations of the company are divided into two divisions that include the MGM China as well as the Wholly Owned Domestic Resorts. Via the division on Wholly Owned Domestic Resorts, the company manages, owns and operates 15 resorts located in Nevada, Mississippi and Michigan. The resorts located in Las Vegas comprise of the MGM Grand Las Vegas, Bellagio, the Mirage, Mandalay Bay, Monte Carlo, Luxor, Excalibur, Circus-Circus and New York-New York. Resorts located in other cities in Nevada are the Gold Strike in Jean, Circus-Circus in Reno and Railroad Pass in Henderson. Beau Rivage and Gold Strike are in Mississippi and MGM Grand Detroit is in Michigan. The organization additionally possesses Shadow Creek, an elite golf course found ten miles north of its Las Vegas Strip resorts, and Primm Valley Golf Club at the California/Nevada state line. The company owns additional land adjacent to Borgata, a portion of which consists of common roads, landscaping and master plan improvements, and a portion of which was planned for a wholly-owned development, MGM Grand Atlantic City ("Market Research Reports - Research and Markets - Page unavailable," n.d.). The company additionally owns over 50% of other properties in Nevada and Illinois. For the concurrent segment, MGM

Since its foundation in 1927 Marriott Corporation grew into one of the leading lodging and food services in the US. With three major business lines: lodging, contract services and related business, Marriott has the intention to remain a premier growth company. To achieve this goal the corporation’s strategy is to develop aggressively appropriate opportunities within their business lines. Marriott would like to be the preferred employer, the preferred provider and the most profitable company in each of the operating areas. The financial strategy includes four key elements:

MGM Resorts is scheduled to report fourth quarter earnings February 18, after the market closes. The company is coming off 3 consecutive quarters of beating on the bottom line with similar expectations for this Thursday. The Estimize consensus is calling for EPS of $0.09, 1 cent higher than Wall Street, and revenue expectations of $2.282 billion, roughly $30 million higher than the Street. Compared to Q4 2014, this represents a projects YoY increase in EPS of 29% while revenue is expected to fall 3.6%. That said, the Estimize community has been bullish on MGM’s profitability, revising their top line estimates up 50%, since the company's most recent report. All eyes will be on casino performance in Las Vegas and Macau when the company reports

In 1967, the billionaire Kirk Kerkorian decided to start investing in Las Vegas. The first MGM Grand opens in 1973 on Las Vegas Boulevard. Five years later a second MGM Grand opens in Reno. The name MGM Grand derived from the Metro-Goldwin-Mayer movie studio where Kerkorian was the former owner. Unfortunately, in the 1980 the MGM Grand Las Vegas suffers of one of the worst high-rise fires in United States history and claims 87 lives. Kerkorian sells his two MGM Grand to Bally manufacturing in 1986. In 1993, the new MGM Grand opens on the Strip with 5005 rooms, the world 's largest hotel and the third largest today. On May 31, 2000, MGM Grand accomplish the largest ever merger in the industry, by

MGM Mirage is one of the largest gaming industries in the United States and specifically Las Vegas, Nevada. The two people responsible for the start of this empire are Kirk Kerkorian and Steven Wynn. Kirk Kerkorian opened up the first MGM Grand in Las Vegas, Nevada in 1973. Steven Wynn moved to Las Vegas in 1967 and after investing in land on the strip he later opened up the Mirage, followed by Treasure Island and the Bellagio. The MGM Mirage was created during the merger in 2000, and Steven Wynn is no longer affiliated with this company. Since this merger, MGM Mirage has grown and acquired numerous other properties. Currently MGM Mirage acts as a holding company and conducts operation

Wynn Resorts, led by the romantic and visionary leader Steve Wynn, is a leader in the gaming and casinos industry. Following its mission statement of, “A commitment to providing an elegant environment, high-quality amenities, a superior level of service and distinctive attractions for our customers,” the company is well known for its luxury and excellence. Some major competitors in the Industry are MGM Mirage and Trump Entertainment Resorts. Fortune Magazine said that ”Wynn, which also led casino resort operators in 2009, ranked second in the hotel, casino and resort category for innovation and number 3 for people management, quality of management and quality of its products and services.” Wynn Resorts management strategy is that of focused differentiation. They create products and services that are unique and valued in which customers will pay a premium and they focus on an upper class segment. The company does well in management or in parenting, by using the experience of the corporate office and the support of the corporate office. Wynn Resorts does an excellent job in branding and is a big part of the company’s core competencies.

working on a corporate customer service program for all MGM-Resorts dealers. He told me that he thought we some fantastic ideas, and the he might be able to incorporate some of them into his corporate program. After several months I was told that Mr. Kirby attended a corporate event were Greg Chase presented his customer service program “Table Games Guest Workshop”. Mr. Kirby took for the meet the accompanying literature the Mr. Chase gave to the attendees. The similarities between Mr. Chase’s presentation and the one I created are quite obvious. A week or so later, Mr. Hartley ask me if I would be willing to present the new corporate program to the New York New York dealers. Mr. Hartley told me that it was Mr. Kirby’s suggestion

In 1993 the Desert Inn is sold to ITT-Sheraton. That same year the new MGM Grand opens and again becomes the world’s largest hotel with over 5,000 rooms. In addition a seasonal theme park called the MGM Grand Adventures opens on-site. In 1994 MGM Grand Air sells and becomes Champion Air. In 1995 MGM purchases the Diamond Beach Hotel and Casino in Australia which became the MGM Grand Australia. The following year MGM managed and developed four hotels in South Africa. Primadonna Resorts and MGM Grand collaborate to build the New York- New York hotel across from the MGM Grand in 1997. 1999: MGM Grand then acquires Primadonna Resorts which included The Primm Valley Resorts along California and Nevada’s state line. That same year MGM Grand Detroit opens. Also in that same year a series of high-end luxury suites open at the MGM Grand Las Vegas called “the

MGM Resorts International was incorporated in Delaware on January 29, 1986 as MGM Grand, Incorporated, a subsidiary of Kirk

Global Hotels and Resorts industry is experiencing strong growth. This growth has been driven by a steady rise in international tourism and rise in global travel rates. Wynn Resorts develops and operates high end hotels and casino resorts. The business mainly operates in the United States, Europe and Asia. There is a need to open other branches in different locations to cater for many underserved customers. The new Wynn Resort will operate offer a very attractive niche of the hotel and gaming industry. The business will be marketed as offering hotel and casino services, with exquisite amenities, luxury accommodations and unmatched art collections. The target market for this business is high net worth clients.

Every year Las Vegas attracts nearly thirty five million tourists. What was once a barren desert is now one of the most well known cities in the world. Known for its neon lights and license to sin, it is no wonder that the success story of the city of Las Vegas appears to just be beginning. This paper will look at the history of Las Vegas, various marketing strategies within Las Vegas, and take a closer look at specific marketing strategies of some of the most successful hotels currently in the city that lives under the famous neon lights.

These include: offering special parking rates, special rates for catering functions or conference room rental, and sometimes providing benefits to the conventions coordinators. Some of the benefits Hyatt has offered in the past to coordinators to persuade them to choose Hyatt for their groups have been things like complimentary suites, vouchers for meals, and deals for future stays. The Hyatt Regency has many repeat groups who attend the same convention every year at the hotel.

The MGM attracts five types of customers; recognition seekers, escapist, reward seekers, socializers, and professionals. Escapist seek a getaway to entertainment sections and resorts located in different areas. The reward seekers are driven to visit the business due to their vested interest in rewards that casinos tend to offer. Socializers require a form of engagement where they get to meet different people as a form of distraction out of the ordinary way of life. Professionals make a living out of casinos and pay close attention to what a casino offers.