Overview Of Papa John's Story

Papa John’s competitive strategy is along the lines of the Porter and the Miles and Snow typologies. Michael Porter typology focuses on two things, they are to serve the market industry in its entirety or concentrate on a specific part of the market industry. Papa John’s competitive strategy is along the line of the Porter typology because they focus on a specific part of the pizza restaurant industry not the mass pizza restaurant industry. The Miles and Snow typology questions if a business unit should low cost strategy like its competitors or use the differentiation strategy and be unique. Papa John’s competitive strategy is along the line of the Miles and Snow typology because they focuses on the unique high quality of its products by

Concerning the quality of education offered and the employee’s needs to be an active participant in the quality improvement process, and thus they should feel that they are responsible for the quality provided. This implies that the employees should be encouraged to make suggestions that are geared towards improving the quality offered through airing their opinions without fearing the unknown circumstances that may arise such as reprisal. Moreover, there is the need for a systematic procedure that will help to will not only help to involve the workers but also will be keen towards soliciting their input. This is because the endeavor to improve the product quality is far much better compared to the cost of poor quality which exceeds the cost of attaining the best quality.

The company has launched a new line of products in a bid to improve its competitive edge in the retail industry. In addition, the new line of products aims at meeting the demands of customers at all levels. The new line of products includes products such as vegetables, deli services, kitchen essentials, designer clothes, and décor products. These products are targeted to a certain group of

The original grocery store was opened by Gennaro Lombardi (the Father of American Pizza) at 53 Spring St., New York, NY just down the street from its' present day location...Lombardi's, at 32 Spring St,, New York, NY. Back in the day, the grocery store was a popular lunch hangout for customers, especially after Gennaro began selling his pizzas to customers. Lombardi also sold his pizza as a take-out, too and the unique take-out scored big with Gennaro's customers!

John S. was born on the date of November, 23, 1961. He graduated from Ball State University in 1982. After he graduated, he founded the business “Papa Johns” was founded in 1983. John S. sold his Z28 Camaro to buy $1,600 worth of pizza equipment, to help his business. After he started to make lots of money, he had enough to buy his Camaro back from the family he sold it to. In 2002, Papa John’s became the first pizza chain to make online ordering available. This made ordering easier for lots of people who couldn’t drive, or call in to have a pizza made. On July, 10th, 2004, Papa John’s controlled about 6.6% of the market.

As CEO of Papa John’s pizza, John Schnatter has come from a meager beginning as a hard working pizza connoisseur encouraged by his organizations ability to maximize its profitability with the likes of Pizza Hut and Dominoes. Papa John’s continues to receive high praise for its ability to compete in such an historic market. Prior to 2013, Papa John’s was a company with high praise not only for its third largest ownership in its industry, but in 2013 some comments related to the increase of cost due to Obamacare, and the acknowledgement by then Presidential candidate, Mitt Romney that Schnatter’s home was much more lavish than many people in America, the average Joe view of Schnatter and Papa John’s took a major hit (Bandler & Burke, 2013).

Strong customer loyalty, and the company offers its customers appealing menu to rich the requirement of health conscious customers.

The company’s can be attributed to several reasons. Primary reason for their success would be their motto of simplicity. They have kept products simple and elegant apart from their marvelous functionalities. In order to simply a product, they have never compromised on the capabilities of the machine.

Management in the restaurant industry are constantly evaluating changes in consumer's food preferences, evaluating competitors, and developing strategies to overcome deficiencies. Papa John's is no different than the others in the industry. Organization must have a strategy that is centered on the organization's business model. The goal should be to earn a profit while being true to the firm's values and goals (Parnell,2014).

products, have attracted a lot of customers throughout the world. The company has a huge

Customers expect safe and strong products, sold to an affordable and suitable selling price, otherwise they will refuse to buy it. The aim of big companies is to fulfil and exceed customers’ expectations and offer them quality products.

The main target market for the company is people of 15 and over years of the age, who represent healthy and luxurious lifestyle, and appreciate high quality product. Such people are mostly representatives of business who loves take care of their health and body: regular work out in gym, yoga, SPA, aroma therapies etc. Those people demonstrate elegant style in everything, starting from a coffee what they drink and finishing a shampoo or hand lotion what they use. Bright example of such group of customers can be those who prefer Starbucks coffee to Tim Horton’s one.

From the case study and other information that I have researched, I believe that Pap John’s was successful because it focused on using fresh ingredients and it only focused having pizza related items on its menu. In the year 1995, Papa John's adopted a new slogan: "Better Ingredients. Better Pizza.” Papa John’s later went on to get this slogan trademarked and patented in the US and would spend millions on advertising this slogan (Altahawi, 2000). Papa John’s success was in the quality of the items that they served. Basically, in the pizza industry, they only served pizza and they advertised that they had the best pizza. Their major competition Pizza Hut and Dominos may have been in the pizza industry but they served other menu items. Papa

As mentioned earlier, the pizza market was already a mature market at the time Papa John’s opened its first store in Indiana in 1985. In such conditions where competition is fierce, most entrants choose to compete on price in order to achieve growth and capture market share. From the beginning, Papa John’s chose to compete on quality, customer service, and creative marketing -- a stark contrast with its competition that were largely differentiating on price.

The company’s brand recognition is visible globally. It also possesses strong capital resources and has exhibited positive results to its shareholders in the past.