Overview of H&M Shareholders and Employees

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Describe your company and analyze the various primary and secondary stakeholder groups, their roles, and relationships. H and M is one of the premier retailer franchises within the United States. To begin, H and M Inc. is one of the nation's largest and well known department store chains. Started over 150 years ago, H and M has continually generated excellent returns for its shareholders and employees. Currently, in the midst of a global recession, H and M has generated huge profits with same store sales increasing 3.3% year to date. In 2012 same store sales increased 11% in the month of April alone. In fact, throughout the duration of 2012, H and M is projecting even larger profits for its underlying business operations. With 2500 stores in 44 different markets, H and M continues to prosper. Even though H and M has experienced success with both its assortments and brand, its competitors haven't faired so well. Sears, due in part to part to a lackluster holiday season, has been forced to close nearly 120 locations to generate excess liquidity in an effort to shore up its balance sheet (Isadora, 2011).Other competitors who cater specifically to the middle class consumer have also lost significant amounts of market share as consumers trade down due to the economy. H and M, with its ride array of assortments and products continues to grow as it attempts to capture market share from failing competitors. The mission statement of H and M has helped it stay focused in the midst
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