Overview of Management at Kudler Fine Foods, Virtual Organization

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This text is about Kudler Fine Foods, a virtual organization, used for the purpose of give an overview of management. This will identify the primary functions of management through the description of whom is responsible for each function at Kudler, explaining how technology and internet are used nowadays and how affects the management of the organization, and illustrating each of the five forces from Porter’s Model.
Kathy Kudler was the VP of Marketing of a large defense contractor company and decided to leave her successful, but dull career to pursue a venture that would allow her to explore her passion for gourmet cooking. In June 18 1998, she opened the first store in La Jolla, at San Diego metropolitan area, in a 16.000 square feet
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According to Porter’s competitive forces model, exist five major forces, which managers should analyze, and strategies developed for the company to increase their competitive edge. They are the threat of entry of new competitors and of substitute products or services, the bargaining power of suppliers and customers (buyers), and the rivalry among existing firms in the industry.
In the case of Kudler Fine Foods, their strategy is increase loyalty by offering added high margin services, leveraging the company’s better understanding of customer purchase patterns and providing more efficient operations. The other strategies are increase profitability by cost reductions through supplier partnering programs and get new clients through social network marketing and word of mouth. Each department is working as a team to expand services through new customer focused programs, better information management, building targeted awareness and increasing behind the scenes efficiency. Those actions will increase revenue and reduce costs.
Historically, the company tracked information such as dollar value and profit margin per transaction, dollar sales, and profit levels by day and dollar sales and profits margin per item. However,

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