Company Overview Mattel, Inc. (“Mattel”, “the Company”) is a leading American toy company that designs, manufacturers, and markets a broad variety of toy products world-wide which are sold to its customers and directly to consumers. In 1945, Ruth and Elliot Handler and Harold “Matt” Matson founded “Mattel” out of a garage workshop in Southern California. Though Mattel’s first products are picture frames, Elliot soon developed a side business in dollhouse furniture made from picture frame scraps
MATTEL CASE I. OVERVIEW Mattel was founded in 1945 by Elliot and Ruth Handler. The couple started out making furniture to sell out of their garage. This business was a success, but they wanted a new business approach to remain competitive in the fast-changing world. So, they turned to making toys, and Mattel became the world’s largest toy company, with a revenue of $5.8 billion and a net income of $684 million in 2010. Recently, the company commissioned Chinese companies to produce some
Company overview Mattel, Inc. is the world's largest toy company based on revenue. The company produces Barbie dolls, Hot Wheels and Matchbox cars, Masters of the Universe, American Girl dolls, and board games. The company's name is derived from Harold "Matt" Matson and Elliot Handler, who founded the company in 1945. Handler's wife, Ruth Handler, later became president, and is credited with establishing the Barbie product line for the company in 1959. Mattel closed its last American factory, originally
Assessment of Hasbro Inc. Lizette Fuentes Kaplan University TABLE OF CONTENTS Title…….………………………………………..……………………………………………..1 Abstract………………………………………………………………………………………...3 Company Overview…………………………………………………………………………….4 Affects of internal and external financial statements…………………………………………..5 SWOT Analysis………………………………………………………………….……………..5 Financial Analysis and Evaluation……………………………………………………………..7 Results of Evaluation…………………………………………….................................
Mattel Barbie’s state of depression OVERVIEW Mattel, the largest toy company based on revenues, is the manufacturer of Barbie, Hot Wheels, Matchbox cars and board games. Barbie dolls (Mattel’s flagship brand) were introduced in 1959. With these dolls attracting 7 to 12 year old girls, different varieties of Barbie dolls were released into the toy market. Mattel dominated the toy market till the late 1990s. But in 2001, when MGM’s Bratz dolls were introduced, the realistic look of these
Provide an overview of the toys industry. The global toy market was estimated to be $71 billion business in 2007. About 36 percent of the global market was concentrated in North America(about $24 billion), but annual sales in this region were growing at a slower pace. However, the asia market had grew at 12 percent in 2006, and were expected to grow by 25 percent , especially in China and India.There are about 880 companies in the toys industry. The main key players such as Mattel, Hasbro, RC2
MarketLine Industry Profile Toys & Games in Brazil January 2012 Reference Code: 0076-0778 Publication Date: January 2012 WWW.MARKETLINEINFO.COM MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Brazil - Toys & Games © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED 0076 - 0778 - 2011 Page | 1 EXECUTIVE SUMMARY Market value The Brazilian toys & games market grew by 16.4% in 2011 to reach a value of $3,538.8 million.
products consist of plastic bricks that can be assembled and connected in many ways to build lots of different things such as vehicles, buildings, and even working robots. Since September this year LEGO is the largest toy manufacturer surpassing Mattel, which previously hold that position. Besides toys, the company has a wide range of products and services including games, video games, apparel and theme parks - LEGOLAND amusement parks. 2. Methodology SWOT-analysis We used
Introduction All businesses are confronted with the general problem of having to make decisions under conditions of uncertainty. Management must understand the nature of demand and competition in order to develop realistic business plans, determine a strategic vision for the organization, and determine technology and infrastructure needs. To address these challenges, forecasting is used. According to Makridakis (1989), forecasting future events can be characterized as the search for answers to
Part I: The Purpose of the Report and the Research Experience The purpose of this paper was to evaluate the financial statements of Jakks Pacific, Inc. during the past five years to assess the future profitability of the company. The long-term success of Jakks is essential to enhancing the lives of people worldwide through employment opportunities, the innovation of top quality products for consumers and shareholders so they can continue to benefit financially. Economic progression and heavy competition