Overview of Social Media Marketing

2643 Words Jan 29th, 2018 11 Pages
Social media marketing has exploded during the past decade and includes sites such as Facebook, Twitter, MySpace, YouTube, and Bebo. Such websites connect people from every single city, country and continent on the globe. Each leverages the power of the Internet to facilitate social interaction and allow people to keep up to date with hundreds of friends, engage in conversations, share pictures, videos and music and reconnect with distant loved ones (Fredericks, 2012). Social media as a genre has the power to bridge distances and communication obstacles in a highly personalized and direct way.
The statistics help us appreciate the marketing power of social media. It is estimated that 75% of the global consumers who use the web regularly visit social media websites (Libert, 2011). Visitors are reported as spending anywhere from 3 to 6.5 hours a day on sites such as Facebook. Subscriptions for social media sites are growing by leaps and bounds. Facebook, as an example, announced over 500 million users in 2011. Similarly, LinkedIn reports over 60 million subscribers; Twitter has 110 million users and MySpace claims of 50 million users in the United States alone (Fredericks, 2012). This indicates that social media has truly etched out a dominant position in the modern world of communication. For…
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