Essay on Oxfam Case Study

Before we can understand the effectiveness of the marketing techniques, we have investigated both companies and carried research by looking through different sources. Sources include; internet research, company website, advertisements which we evaluated on www.youtube.com for Oxfam.

Interest: I think direct mail is the best media to get people’s attention. Through direct mail I can easily send pictures of new and designer products and special offers to make interesting for people to buy.

For example T.V, the net, text messages and emails have all provided new and effective ways of marketing internationally and at a cheap price. This means that communication possibilities and user interaction between promotional campaigns is much easier.

• The email list that you received from the marketing company might not be directed at your intended audience, so you might not receive any feedback from this market. 2. For this campaign, Oxfam chose to use e-mails that contained HTML, audio, and video elements rather than using plain-text e-mails. In about 100 words, describe the advantages and disadvantages of using formats other than plain-text in this type of e-mail campaign. Be sure to identify any specific trade-offs that Oxfam faced in deciding not to use plain-text e-mail.

As a non-for-profit organisation the product is a service. For this campaign the service remains the same for both households. The intangible nature and people involvement can affect the quality of service. To avoid service dissatisfaction branding will ensure consistent communication to the households so that emotional connections are made to initiate information searches that lead to donations. For example, the purple and yellow colours will be used in all communication, as well as the logo. These stimuli should trigger emotions or feelings, beliefs and behavioural intentions towards the charity (Quester et al., 2014, p. 338). Thus, conditioning the target to think of the charity when it sees similar colours and influence purchasing/donating behaviours. Clear brand guidelines will also guide staff training, tone of voice and personality of the campaign.

“Good advertising does not just circulate information, it penetrates the public mind with desires and belief,” stated William ‘Bill’ Bernbach one of the most creative advertising directors of his time. Advertising is when a person or organisation make an announcement through the various forms of media which is intended to influence the choices of others, whereby it attempts to inform, appeal and persuade their targeted audience. However, countless ads enter the market that are partially ineffective or completely ineffective and in turn can end up being detrimental to both the product and company’s image. One such advertisement that fits under this banner is NBN Co.’s latest Australia Day Campaign,

As consumers come in contact with your direct mail piece, an emotional connection forms with your company. Seeing another advertisement for your company at a later point creates a mental recognition of the direct mail piece arriving in the mailbox earlier. Now consumers have a valid connection to your company and will take another look at the promotional message on that direct mail piece.

With video email, which is part of Talk Fusion's all-in-one Video Marketing Solution, customers can choose from over

My first way of communication is going to be personal selling, this will be huge for my product because my main goal is to get feed back. Personal selling is very effective in building costumer relationships and after that I will be able to change them from awareness and simple knowledge of the product to convincing them and having them take action. The way I am going to use this form of communication is by going to large baseball events with hundreds of teams from all of the country so that I can reach people from all over

The second email contained a video that played automatically upon opening the email. This was clever to have the video play when the email was opened, because the number of people who watched the video would have been significantly lower. The third email contained an audio recording in which Oxfam’s executive director made a plea for the cause. The first email also contained plain text explaining what the situation was and how the reader could help deliver clean water to those in the camps. The second one did not contain plain text, but the third one did and explained aid items that could be provided with the given monetary amount. By including a brief synopsis in the first and explaining that they needed clean water this was a clear way to show the reader how they needed help. The second email did not need plain text because it was a video and could get the message across that way. The third email provided more details because by that point they hoped that by showing specific amounts more people would be willing to pay that amount and know what they were providing.

It is an easier way to market the information than before. There are many new trends that are coming in the near future for additional sponsorship such as Disney has a “Magic Band” that guests wear on their wrist as a “proof” into the park. The magic band tracks where guests are located in the park and that way when they see a huge amount of people gathered at one place, they will send out characters such as Mickey or Minnie Mouse to distract them so there is no traffic. Some rewards card program in casinos allow guest to opt-in their email for the program to receive offers. This is also a good way to market because since technology had grown so much, email is becoming a daily thing for most

That means if you are in real estate, or any other business for that matter, you really need to use video in as many ways as possible, if you truly want to reach your audience and communicate with them in the format they prefer. Using video has been proven to increase client engagement while helping you expand your reach and promoting your real estate business in ways

Individuals or companies that send out spam have a large number of resources available to them for building up target lists of email addresses. One way that email addresses can be obtained is by purchasing personal information from companies who collect information on people and their habits. This is a very profitable industry and is a resource for spammer, legitimate business and governments around the world.

Fill your marketing emails with helpful information, don't simply load them up with sales pitches. Provide your readers with articles that they can't find on your site. Include offers for your products or services. Also send emails to offer bonuses and best wishes for the holidays. Sending emails only when you want to promote a product is short-sighted.

By following these ten actionable tips, you can build an email marketing list quickly, without buying or renting email addresses. Opt-in email lists are a valuable asset; you can nurture your leads and encourage repeat business from existing customers. These hacks will help you build an email list of people who will look forward to getting your messages and who will remain a subscriber, because just building a list isn 't enough, you also have to offer valuable content and keep your subscribers hooked.