Essay on Oxfam Case Study

Before we can understand the effectiveness of the marketing techniques, we have investigated both companies and carried research by looking through different sources. Sources include; internet research, company website, advertisements which we evaluated on www.youtube.com for Oxfam.

What are the specific marketing activities – tactics ‐ for the campaign? How will you execute each tactic?

For example T.V, the net, text messages and emails have all provided new and effective ways of marketing internationally and at a cheap price. This means that communication possibilities and user interaction between promotional campaigns is much easier.

Therefore, we aim to use direct marketing which means sending our audience personalized messages in order to reach them. Direct marketing could be used in various ways such as personnel selling, e-mail, mobile etc. To begin with, direct marketing could be used to invite our audience through personalized messages. This could be done through e-mails, mobile and direct mail. In addition, the ability for individuals to response to our personalized messages enhances the building of relationships with our audience. During the Mercedes Benz Charity Event, we plan to use personnel selling as we could persuade the audience to donate for Nepal and the process could be easily done in the donations

Email marketing feels like one of those vestigial parts of the Internet that hasn’t changed much over the years.

It is an easier way to market the information than before. There are many new trends that are coming in the near future for additional sponsorship such as Disney has a “Magic Band” that guests wear on their wrist as a “proof” into the park. The magic band tracks where guests are located in the park and that way when they see a huge amount of people gathered at one place, they will send out characters such as Mickey or Minnie Mouse to distract them so there is no traffic. Some rewards card program in casinos allow guest to opt-in their email for the program to receive offers. This is also a good way to market because since technology had grown so much, email is becoming a daily thing for most

Can you see any links between what makes a good propaganda campaign, and the advertising you see around you in society today?

Humans find it easier to understand direct mail, and this type of mailing tends to be more persuasive, especially when it appeals to multiple senses.

That means if you are in real estate, or any other business for that matter, you really need to use video in as many ways as possible, if you truly want to reach your audience and communicate with them in the format they prefer. Using video has been proven to increase client engagement while helping you expand your reach and promoting your real estate business in ways

The competition in your industry is fierce and you need to continually find innovative new ways for presenting promotional messages to your target market audience. Your marketing practices need to serve a dual purpose of capturing the attention of that audience while also giving you a competitive advantage that makes you stand out in the crowd in the process. One way to accomplish this goal is by combining powerful marketing words with a direct mail campaign.

For this project I am the Media Strategist. My job will be to help rebrand the Coral Reef Alliance as something that will help save the worlds coral reefs. Currently it is considered a 4 star charity due to its great management with funding and my goal would be to advertise its trustworthiness in order to prove to the donators that this charity is not only a great one to get behind, but also a very responsible one that knows how to manage the money that they have been given. This will be done via YouTube, despite it being considered a part of the social media outlet, I feel that it will be the best and most cost effective way to express its concerns about the worlds coral

One of the powerful tools in online "email" marketing is to build an opt-in mailing list. An opt-in mailing list is a database of peoples' names and email addresses that have subscribed to an email list via a web form giving that list owner permission to send them periodic emails on the topic they are interested in. The best gift of this powerful tool is the possibility of being able to talk to people who are particularly interested in your product, service or organization.

So far, that is completely my experience as well because building an email list gives you a direct link with your potential customers, allows you to create ongoing contact between you and your subscribers, and allows you to build an amazing amount of trust with them. Once this trust is established and your subscribers know you put out a good product, then selling to this will be a breeze! This classroom is all about that. If you can become good, even just decent, at email marketing, you're well on your way to becoming a financially successful internet marketer!

Gone are the days when business had to send out flyers to mass markets or have them put on cars in parking lots and hope for the best. Email marketing helps businesses reach their established customers as well as those who would genuinely be interested in their products. This article can help you develop an email marketing campaign that will help you reach your target.

The second email contained a video that played automatically upon opening the email. This was clever to have the video play when the email was opened, because the number of people who watched the video would have been significantly lower. The third email contained an audio recording in which Oxfam’s executive director made a plea for the cause. The first email also contained plain text explaining what the situation was and how the reader could help deliver clean water to those in the camps. The second one did not contain plain text, but the third one did and explained aid items that could be provided with the given monetary amount. By including a brief synopsis in the first and explaining that they needed clean water this was a clear way to show the reader how they needed help. The second email did not need plain text because it was a video and could get the message across that way. The third email provided more details because by that point they hoped that by showing specific amounts more people would be willing to pay that amount and know what they were providing.