P.E.T.A.: Animal Rights, Human Abuse

The truth about PETA, is that they do not want all animals to roam free. They want the population of dogs and cats to be reduced through spaying and neutering. They would like people to adopt animals from pounds or animal shelters, rather than buying from pet shops or breeders. They do claim to be the number one animal activist groups out there. Are they who they claim to be? What they don't advertise, is that

PETA, though it does many things, has four main objectives. They focus on animal cruelty on factory farms, which are also known as confined animal feeding operations (CAFOs) and intensive livestock operations (ILOs). These farms are more worried about profits and high volumes of goods than they are about human health, safe food, the environment, fair treatment of animals, and the surrounding economy (Factory Farms). PETA also focuses on cruel treatment to animals in laboratories, in the fur trade, and in the entertainment industry (like Khartoum). They also work on projects helping birds, beavers, and abused backyard dogs, as some examples. To reach the public, PETA uses many tactics, including working “through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and direct action.” (PETA: Official Page). PETA tries to reach the public any way possible.

PETA (People for the Ethical Treatment of Animals) is an American organization for animal rights. It gives voice against four major issues regarding treatment of animals such as fur farming, using animals for entertainment, factory farming, and animal testing. PETA also fights against eating animals, killing of animals, keeping chained dogs, bullfighting, and cock fighting. Even though the organization intention is good to save the life of the animal, PETA is often considered as unrealistic and extremist. PETA states that creating the institution of breeding, as “pets” are selfish. According to Newkirk who led PETA, the word “friends” should replace the term “pets.” On the contrary, there are people who are not ready to accept the several arguments of the PETA organization, as they are not suitable for the day-to-day human life. Nearly 75 percent of the human prefer to have non-vegetarian food items, have pet animals, and interest in animal entertainments. People against PETA have an argument that the consumption of grain for animals is greater than for humans. PETA can fight against the act of torturing animals, but should not stop animals being used for food as they are also considered as food as animal helpful for human lives. It does not mean that ever one can kill or torture animals unintentionally, but it is to mean that PETA’s campaigns against animals being used for food, for researches, and for entertainment is wrong and they should be liberal in some

Imagine this; You are wearing blinders next to your eyes, like the horses that pull the Amish buggy. You can’t see left, you can’t see right, you can only see straight forward to your set destination. This is how I imagine PETA and its followers when they wrote their most recent article about the FFA and their views about it. They only saw one view of the FFA and that was the only way they promoted it. You would think they would be thanking the FFA for all they do against animal abuse and their work of promoting animals as more than just “food” or a “project”

As one of the most well-recognized animal rights organizations, People for the Ethical Treatment of Animals, better known as PETA, uses different rhetorical techniques in order to convey their message that “it is the right of all beings - human and non-human - to be free of harm.” (peta.org) PETA has made a significant impact on the animal rights movement over the past 36 years through their persistence, campaigning, and advocating for animal rights. According to PETA’s website they focus their attention on the four areas which produce the greatest amount of animal suffering: factory farms, the clothing trade, laboratories, and the entertainment industry. “Creative appeals of an advertisement [determine] the persuasive style of the message content. Message content consists of what is stated in the ad as well as the manner in which it was said. Persuasive or creative appeals of advertisements have been depicted in numerous ways including fear, humor, sex, and intellectual appeals” (Bebko, and Sciulli 23). PETA fights for ethical advancements with regard to humane treatment for animals while attempting to elicit the same compassion a person would have for another human being. It is the goal of PETA’s unorthodox rhetoric in videos, exposes, protests and campaigns to acknowledge animals rights issues to

PETA’s website have so many things that you can do and find out about and you have the options to volunteer, work at PETA, donate, or intern at PETA (PETA). The way that they do this is by having a big advertisement about animal cruelty and they also have plenty of pictures of animals being treated terribly because that way you can see their point of view and join them out of sympathy or common interest. In my opinion, I feel like PETA uses the prognostic and motivational frame. The reason for motivational frame is because they want to motivate you to join their protest events and protest against animal cruelty. There is this one incident where PETA wrote a letter to Homeland Security to stop the race because it is animal cruelty for forcing dogs to run more than a thousand miles in the ice cold weather (O’Keefe). They take action for what they feel are wrong and immediately take action to it. Also, I feel like their solution to everything is basically stop the animal cruelty by being vegan, treating animals with respect, and don’t wear them around your

People for the Ethical Treatment of Animals (PETA) is an animal advocacy organization who are dedicated to spreading awareness about animal cruelty. They believe that animals are not ours to eat, wear, experiment on, or use for entertainment. PETA was founded in 1980 and has become the is largest organization of its kind in the world. They are a non-profit organization, and therefore, instead of selling products, they use their mass amounts of supporters in order to fuel and fund their continuously criticized and controversial advertising campaigns. (Salva-Ramirez, 1997) The reason their campaigns are often criticized, is due to their often sexual, graphic, and offensive nature. In this paper, I will be exploring the rhetoric used in PETA’s campaigns, and discussing how their controversial content influences

Some organizations such as FFA do not support PETA and as result PETA tries to demoralize and discourage FFA members that what we are doing in our program is morally wrong and unjust. Sure this comes as a big shocker that PETA can't stand the FFA it is one of the largest student led organizations in the world so they may feel a little threatened. Speaking as a current FFA member I can strongly say that PETA does not understand what the FFA does for the world, chapters and individuals around the world. If you didn’t know FFA stands for FFA stands for Future Farmers of America.

The interest group that I will discuss in this paper is the one of the most well-known animal rights groups in the world; People for the ethical treatment of animals, commonly known as, PETA. Founded in March 1980 by Newkirk and fellow animal rights activist Alex Pacheco, the organization first caught the public's attention in the summer of 1981 during what became known as the Silver Spring monkeys case, a widely publicized dispute about experiments conducted on 17 macaque monkeys inside the Institute of Behavioral Research in Silver Spring, Maryland. The group first came to

PETA showed they are loyal to the animals because they stood up for them and help protect them and maybe will cut down any chance of getting tormented. They also showed that they are strong because they stood up for what was right and made HTWT lose money and most likely more business opportunities.

The authors acknowledges that, “ PETA seeks any media attention regardless of whether is positive or negative, and utilizes the potential shock value of media to popularize it's cause, name or point” (Matusitz, Jonathan and Forrester). Any attention is good attention, even negative for PETA. Negative attention is actually more beneficial to them, because controversial will always capture the notice of others more than positive. As a result, more followers; and more followers equates more lives of animals saved. At the end of the day, PETA is controversial, because they want to get their point across & the only way to accomplish this is through controversy.

This is the largest animal rights group organization and has more than two million members. This group tries to advance in their animal right movements no matter what other people think and who is offended. Many companies try to reach an agreement with PETA and make alterations to their animal welfare policies to avoid being openly targeted by the group.

When you think about morals, what does it mean to you? What position do you play between right and wrong? PETA believes in many things, to them it’s their right to decide what is right for their company even if it’s unethical. Their solid argument is that they are an animal rights organization, not a welfare organization.

The subject of my documentary film will be based on an American interest group called PETA. PETA stands for “people for the ethical treatment of animals”, it is an organization that stands against animal testing and abuse. Founded March 1980 by Ingrid Newkirk and Alex Pacheco, PETA’s motto remains to be "animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way." This interest group’s strong opposing stance on anything related to the animal usage norm or cruelty in our country, gives members of society a simple reason to support them: “since PETA stands against the mistreatment of animals they must be good.” I have chosen to document this particular subject matter because of the interesting ways PETA

Hope for Paws is an organization founded by Audrey and Eldad Hagar. It was created to help animals in the county who suffer and die every year because of negligence and abuse, and their facebook page helped create a huge network of rescuers from all over the world. The American Society for the Prevention of Cruelty to Animals (ASPCA) is another organization that help animals. The ASPCA was the first organization in the Western Hemisphere, and since 1866 ¨hundreds of laws have been enacted on the federal, state, and local levels, providing protections to many species of animals. They strengthen anti-cruelty laws, protect animals from slaughter, and stop animal fights. One of the largest and most known organization is People for the Ethical Treatment of Animals, also known as Peta. The founders of Peta are Ingrid Newkirk and Alex Pacheco and founded in March 1980. Peta is an American animal rights organization. They mostly focus on factory farms, clothing trade, laboratories, and in the entertainment industry. Peta works through public education, cruelty investigations, research, animal rescue, legislation, special events, and protest