P.E.T.A.: Animal Rights, Human Abuse

1707 WordsSep 23, 20057 Pages
With over 850,000 active members, the animal rights organization People for Ethical Treatment of Animals (PETA) has blossomed into an exceptionally powerful speech community. Their main goal is to enlighten others about the prominent existence of animal cruelty in the world, hoping to gain enough power to abolish it, or at least prevent it from happening as often as it does. PETA uses language as a tool of power, verbalizing its message through controversial ad campaigns, rallies, marches and protests. PETA has also been very successful in using this tool in courts of law, filing lawsuits against those who they believe to be treating animals immorally, and pushing to get proper legislation passed to help their cause. After using language…show more content…
The most significant instance of abuse is in their "The Holocaust on your Plate" campaign where the abuse of farm animals was compared to Nazi-treatment of the Jews in concentration camps. Pictures of maltreated, starving, and dying animals (mostly chickens and cows) were juxtaposed with pictures of Jews suffering from the same misfortunes. This campaign stirred up an immense amount of controversy, offending a many and promoting feelings of hurt and anger within thousands of people. They also abuse their power by exploiting celebrities and political figures whenever they develop a condition or disease that has even the most remote possibility of being caused by a meat-filled diet. When New York Mayor Rudy Giuliani developed prostate cancer, PETA promoted billboards depicting the mayor donning a milk-moustache, accompanied by the slogan "Got Prostate Cancer?" It seems like PETA should spend a little less time, money and energy criticizing and exploiting non-followers, and more time commending the people that have worked to make a difference and achieve successful results for the community. PETA sometimes exploits people's culture or religion as a communicative practice to achieve more power. They make people believe that they should join the movement because it is in accord with the ultimate goals or guidelines of their held beliefs. One perfect

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