P&G Business Strategy Analysis

4963 Words Nov 16th, 2008 20 Pages

Three billion times a day, P&G brands touch the lives of people around the world. This happens because P&G provides branded products of superior quality and value to improve the lives of the world’s consumers. This results in leadership sales, profit and value creation, allowing employees, shareholders and the communities in which we operate to prosper.

In 1837 William Procter and James Gamble formed a humble but bold new enterprise. What began as a small, family-operated soap and candle company grew and thrived, inspired by P&G's purpose of providing products and services of superior quality and value.

The power of P&G's Purpose is the one factor above all others that have contributed to the Company's long heritage of
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Some of the other sectors where FMCG is experiencing strong growth are anti aging, deodrants, men’s product, fairness cream. Expected growth rate of FMCG is 60 % in 2010. Among the total segment of FMCG, 66 % is in the urban areas and 34 % in the rural areas.

Scope of FMCG in India :-

12.2 % of world population is in the Indian villages . Focus on farm sector can boost the rural income . Better infrastructure is one the areas which need to be developed for the growth of the FMCG segment. The advertising agency had a lot to donate to the worthiness of the FMCG companies. Moreover the introduction of sachets and smaller packs have revolutionized the FMCG industry in India especially in the rural segment. Middle class and rural segments of India are the most promising market for the FMCG. HLL’s Clinic and Sunsilk made it to the top hundred although P&G‘s Head and shoulder and Pantene are also trying hard to be positioned on the top.

Some of the famous FMCG companies in India are:-

1. Hindustan Unilever 2. ITC 3. Nestle India 4. GCMMF (Amul) 5. P&G 6. Dabur 7. Britannia 8. Marrico Industries 9. Nirma 10. Cadbury
FMCG is referred to those products which have quick turnover and relatively low cost or gets replaced within a year. In India consumer can be classed in the following classes 1.

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