100936 Table of Content Case Abstraction 3 Vision Statement (Actual) 4 Mission Statement (Actual) 4 Mission Statement (Proposed) 4 Vision Statement (Proposed) 5 Slogan (Proposed) 5 The CPM Matrix of P&G Company 6 External Factor Evaluation (EFE) Matrix for Procter and Gamble (P&G) 9 The I/E matrix for Procter and Gamble (P&G) 14 Internal Factor Evaluation (IFE) Matrix for Procter and Gamble (P&G) 16 A SWOT Matrix of P&G Company 21 Strengths 23 Weaknesses
| Case 5: P&G | | ------------------------------------------------- Company Background Porter and Gamble (P&G), founded in 1837, is one of the biggest consumer goods company over the world. P&G sells shampoos, baby care products, medicine and food etc. It not only diversified the product range but also the product width. Therefore, P&G has several brands under one single category but aimed with different customer segments. P&G is also famous for its innovative and
(A) In November 1981, Mr. Chris Wright, Associate Advertising Manager of the Packaged Soap & Detergent Division (PS&D) of the Procter & Gamble Co. (P&G) was evaluating how the division could increase volume of its light-duty liquid detergents (LDLs). 1 The excellent growth of Dawn dishwashing liquid since its national introduction in 1976 meant that P&G now manufactured and sold three leading LDL brands, holding a 42% share (by weight) of the industry’s $850 million in factory sales. Based on input
Summary Statement/Abstract P&G is a global company that is involved in many different markets including beauty and grooming and household care. The company has been through a lot of change due to the O2005 project that was undertaken in 1999 and saw a complete overhaul of the company during those years. One product that also was involved a lot during that time was the SK-II skin care product which was popular in Japan and a man named de Cesare wanted to take the product global to either the
season Strategy for 2 in India Brand Strategist The Dream Team Season 2 Case Study for Strategy Development S T R AT E G Y F O R T I D E I N I N D I A Case Background The Mint, 3rd December 2012: In a recent global investor meeting, Procter & Gamble affirmed that a strong momentum in developing markets continues to be a key part of its strategy. It said it will invest resources on the biggest opportunities, and aim for profitable expansion by focusing on growing markets, increasing market
a disease of the thyroid gland. Thyroxine and Triiodothyronine are the main hormones secreted by the thyroid gland. In cretinism there is a low secretion of these hormones which is most commonly referred to as an underactive thyroid gland. In most cases no underlying cause of the deficiency is found but numerous genetic syndromes, underactive pituitary gland (secondary), or trauma can be risk factors. Early diagnosis of Cretinism is imperative in newborns because of the critical development of the
P&G: Case study Key performance gaps In 2005, the renowned pharmaceutical giant P&G was restructured into three interdependent global organizations, one organized by product category, one by geography, and one by business processes. During its earlier history, the company had been quite successful in generating synergy between knowledge and best practices. However, P&G had begun to lag in keeping up with customer demand in terms of generating new products and bringing existing products to the
Define the problem Plax entering the market in 1998 has seen a significant attainment in market share in which the competition lead by P&G, Scope, has 32%. With Plax's attainment in two years time, P&G sees the potential of losing market shares in the product category. She is concerned that with all the competitions such as Listerine following suit of Plax's new position for the product category of "Plaque fighter" in addition to fresh breath and killing germs. She must come up with a plan of action
your recommended option? What are the implications for P&G’s new post-O2005 organization? What support and/ or resistance do you expect? How will you manage it? 4. Why was SK-II so successful in Japan? How is it creating value and what is the business model? 5. How transferable is this model and what are barriers? P&G Japan: The SKII Globalization Project GLT – Global Leadership Team GBU – Global Business Unit Alan Lafley – head of P&G’s Beauty Care GBU Paolo de Cesare – President of
recommended option? What are the implications for P&G’s new post-O2005 organization? What support and/ or resistance do you expect? How will you manage it? 4. Why was SK-II so successful in Japan? How is it creating value and what is the business model? 5. How transferable is this model and what are barriers? P&G Japan: The SKII Globalization Project GLT – Global Leadership Team GBU – Global Business Unit Alan Lafley – head of P&G’s Beauty Care GBU Paolo de Cesare – President