P&G Corparate

10304 Words42 Pages
BCO 321 Strategic Management
School of Business

Vincent Chee, 110144
Ricky Liew, 100517
Walter Chin, 100936

Table of Content Case Abstraction 3 Vision Statement (Actual) 4 Mission Statement (Actual) 4 Mission Statement (Proposed) 4 Vision Statement (Proposed) 5 Slogan (Proposed) 5 The CPM Matrix of P&G Company 6 External Factor Evaluation (EFE) Matrix for Procter and Gamble (P&G) 9 The I/E matrix for Procter and Gamble (P&G) 14 Internal Factor Evaluation (IFE) Matrix for Procter and Gamble (P&G) 16 A SWOT Matrix of P&G Company 21 Strengths 23 Weaknesses 23 Opportunities 24 Threats 24 The FOUR strategies 25 The SPACE Matrix 26 Calculation 27 The SPACE Matrix chart 28 The
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As time goes on, the whole company’s segments have replaced with three major Global Business Units. * The first GBU #1 is focusing on the beauty and grooming products. Which is again divided into the categories of “his” and “her”. The global brand such as Gillette, Pantene, Head, Shoulder shampoo and goods that are served in this industry are categorize in GBU #1 * The health and well-being is the main focus in the P&G’s GBU #2. Together they are encounter for approximately 35 percent of the global feminine care products business. The Vicks is one of the well-known brands in this business unit. * The last Global Business Unit, which is also the 3rd unit, is focusing on the household goods. The home care products are all classify in this business unit. Some of the famous brands are the Duracell battery, Downy, Gain and Tide, and many more. This P&G’s products reached to 99% household in the States and Canada. In addition to that, these goods reached 4.6 billion populations in all around the world.
By implementing these three global units, the P&G Company tends to increase the productivity and has a clearer view of the picture, as a whole. On the other hand, the global business units can do a better calculation on the account of the company.
The P&G company is ranked on top as the “Global Top Companies for Leaders” and ranked 5th of the “World’s Most

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