P&G Japan: Sk-Ii Globalization

Faced with major losses from operations, Sharp Corporation’s president, Mikio Katayama, questioned the whether it was necessary to reform the current business operating model. Sharp’s current operating model contained several flaws.  It placed sensitive, high-value-added operations such as research, development, and component manufacturing near its headquarters in Japan. Faced with threats such as intense industry competition, currency risks, very high transportation and utility costs, and extremely high infrastructure costs and high corporate tax rates, Sharp Corporation needs resources in the forms of new methods, technology, and approaches to doing business in the modern world. It is recommended that the company

Based on some of the findings from the tables above we also found that in skin care the most profitable area to expand.. Referring to tables 5, 6, 7 and 8 we see that the skin care industry is broken into face, hand and body care. The tables tell us that most sales are contributed by facial care products, and also the growth rate in this area is also one of the highest. This is the reason why facial care is analysed more in detail in the following pages. To illustrate this better refer to the following table.

In conclusion I found that by producing the product I was able to help several consumers with skin blemishing and aging problems. Many consumers continue to live with their skin unhealthy due to high costs of several different products. Now consumers are grateful to make a choice from a product that will have the same quality and effect but at a lower price in the market world.

It is highly recognized in the market especially among teenagers. Traditional acne products are low price range and kind of old fashioned in terms of designation and package, which catches lower income and function oriented customers. Since the main ingredients are not a secret, other popular cosmetic brands can also develop similar products. L’Oreal Launched “Acne Response” new Adult Acne Product, treats acne with gentle formula of 1% salicylic acid and 2.55% benzoyl peroxide, retail Price of $24.99 vs. $39.99 for Proactiv, which soon caught big market share and attracted some of the loose proactive customers. New producers claim that it is the ingredient which matters, not the expensive celebrity commercials. With proper marketing strategy, it won’t be hard for them to share cups from Proactiv. Other competition came from Natural skin care products. Some biological cosmetic products with aloe vera, green tea, passion flower, or Gotu kola are claimed to work well to cure acne and skin bacteria. They are natural and green with less side effect and damage to skin. However, not every company can afford the heavy input in advertising. As the first modern acne prevention and treatment product shown in the market, Proactiv will still lead the market and enjoy the competitive advantage for years.

Japan was one of the first Asia countries to get themselves into the trade sector in 1868. They were a part of a trade routes that included Southeast and East Asia. Then by the sixteenth century they started trading with Western Countries. Japan and Western Countries found it hard to work with one another due to difference in religion. This began to limit the foreign trade between the two countries. Then when China became weaken by the trade industry, Western Countries found Japan to be attractive again, so they reached out to Japan to participate in foreign trade.

As seen in exhibit 2 as well, the company’s unit share and dollar share steadily increased minimally from 2005 to 2007. Unit share increased from 21% to 21.3%, while dollar share increased from 15.7% to 16.1%. Similarly, US sales increased in HPL’s Target Markets for skin care, oral hygiene, personal hygiene, and hand and body care from 2003 to 2007, making the package more appealing to the company. With HPL’s sales into its retail channels increasing from 2003 to 2007, in addition to the increase in sales, label shares, and such aspects as revenue, it is evident that the company’s financial performance for the past few years has been favorable.

The quest for beauty is an endless endeavour at all times. Despite the old saying cautioning us that beauty is only skin deep, billions of dollars is spent on skin care products every year for men and women, young and old alike. In this multi-million-dollar industry, every company tries hard to maximize their profit. One of the most common methods they apply is market segmentation.

Ever since the economic boom that South Korea faced due to globalization in the 1990’s, South Korea has been working on becoming a country on-par with other global powers such as Canada and Australia (John, 2015). South Korea has paid a particular focus since the early 2000’s on exporting culture to the rest of the world through what is known as the “Korean Wave”, and South Korean beauty is no exception to this trend (John, 2015). South Korean beauty has grown its own niche market in America where people can purchase products either from popular online distributors such as MEMEBOX, WishTrend, and YesStyle, or from select American outlets such as Sephora, Urban Outfitters, and Forever21. Beauty from South Korea has also gained an online presence as popular online beauty gurus test interesting products from South Korea, and some beauty gurus even have a focus on South Korean beauty products and trends.

For Europe, in order to have a chance in European market which crowded with world well-known beauty care brands, SK-II need to be launched in unique distribution channel from other P&G

The 2011 Japan Earthquake was one of the most destructive earthquakes that the area had experienced in centuries. Earthquakes regularly impact Japan due to the nearby subduction zone under the northwestern Pacific Ocean. This is where the Pacific and North American tectonic plates meet, which ultimately causes frequent seismic activity. The 2011 earthquake is the 5th largest recorded since 1900 worldwide, and is classified as a 9.0 reverse fault mega-thrust earthquake (Mantanle 823). What furthered the destructive ability of the earthquake was the upthrust and subsidence, which generated a series of massive tsunamis that struck the coast of Honshu. These tsunamis ravaged low-lying coastal areas, which led to unmanageable flooding and the meltdown of the Fukushima Daiichi Nuclear Power Plant. Japan relies heavily on nuclear power; therefore this became detrimental to local residents and industries relying on this power source. Japan has proved itself somewhat capable to combat biophysical vulnerability with resilience. Japan has employed numerous structural and non-structural measures to minimize losses for future hazards. Furthermore, Japan is considered to be one of the world’s most successful democracies, and has one of the largest economies. The preparedness of Japan is what reduces vulnerability and probability of risk for future hazardous events, specifically earthquakes (Cutter 530).

Japan, a major economic power in the world, is located in Eastern Asia between the North Pacific Ocean and the Sea of Japan. Japan’s population is 127,103,388 and currently stands number 11 compared to other countries population. Japan’s system of government is a parliamentary government with a constitutional monarchy. Currently, Japan’s GDP is $4901 billion US dollars lower than what it was in 2012, $5938 billion dollars. Japan’s GDP per capita is recorded at $37,432.91 higher than what it has been since 1960. Life expectancy of Japan is great. It is around 84 years. For males, it is around 81 years and for females it is around 88 years. Japan’s life expectancy ranks third compared to other countries around the world. Japan’s literacy rate is 99%. People at the age of 15 and above can read and write.

P&G is an international supplier of consumer goods it is a "global leader in health and beauty care products, detergents, diapers and food . P&G's presence in the hair care market in the U.S has been strengthened by innovative technology BC-18 and the replacement of an old brand 'Pert' with 'Pert Plus'- a mild shampoo with a fully effective conditioner. P"G decided to introduce BC-18 in Europe. Traditionally, the European market is highly competitive the main rivals are Colgate, Unileaver, and L'Oreal. The European market is segmented (i.e. value based) and

With the positives, there are also potential barriers. SK-II needs to build its own brand awareness beyond Japan. Other societies need to be researched and analyzed before trying to share the products value beyond Japan; Western territory. Overall, SK-II can potentially become a well-known brand in Procter & Gamble’s worldwide operations.

We decided to do cosmetic for our business which is imported from South Korea. Our company is called "Etude House". Our products include lipsticks, mascara, eyeliner, and powder and cheek color balm. The aim of our business is to let customers who are interested in Korean cosmetics to be convenient by using the internet to purchase goods rather than shop in local stores. Thus we do online shopping only to our business. We use internet promotion method in social media such as Facebook and blogging. As makeup products tend to be have high consumption in the market, customers are willing to have a good looking, so this can satisfy them with our product.

To turn things around and make the Cleopatra product successful in Canada we need to swiftly make a few major changes to our marketing/product strategy. We need to grow by drawing more market share from competitors, as the Canadian soap market is changing. Focusing on Skin Care was the correct segment to target but we have made a few blunders making assumptions and conducting incomplete research before product launch, only based on a successful launch in France. Ultimately we are failing to meet our targets. The marketing campaign did indicate a positive result in increasing brand awareness, which is a strength for us. While there are three opportunities for a course of action to take, my recommendation is that we adjust strategy as there are specific areas that can be fine-tuned for improved market performance, as my data shows that this direction will have many benefits. With these careful revisions to our marketing strategy and some minor modifications to speed this process up we can eventually reach the goal of a 4.5% market share with the following suggestions.