P&G Marketing Mix

7333 WordsJun 23, 201330 Pages
History: The Procter & Gamble Company, also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, USA. Its products include pet foods, cleaning agents and personal care products. In 2012, P&G recorded $83.68 billion dollars in sales William Procter, a candle maker, and James Gamble, a soap maker, emigrated from England and Ireland respectively. They settled in Cincinnati initially and met when they married sisters, Olivia and Elizabeth Norris, Alexander Norris, their father-in-law, called a meeting in which he persuaded his new sons-in-law to become business partners. On October 31, 1837, as a result of the suggestion, Procter & Gamble was created. P&G profile:…show more content…
Its majority of consumers are unwilling to accept trade-offs in price or performance to be more sustainable. We combine this insight with a second factor called life-cycle thinking — an approach that examines the environmental impacts of our products from raw materials through manufacturing, consumer use, and disposal. This analysis helps us identify steps in the cycle where a sustainable improvement can have the most significant impact. >>>RNEWABLE MATERIALS: OUR VISION 100 Percent Renewable or Recycled Materials in All Products and Packaging 2020 GOAL PROGRESS When we established our Renewable Materials goal, we knew that developing renewable materials would require significant research to ensure that our solutions were technically, environmentally, and economically viable. Since announcing our goal, we have conducted a detailed analysis of our petroleum-derived raw materials and identified the material classes that best deliver our goal. For most of these materials, we’ve established a clear development pipeline, and we are now moving toward pilot scale production of several key materials. We have already incorporated plant-based plastic in some shampoo bottles, but we anticipate the bulk of our new renewable material replacements will be commercialized between 2015 and 2020. Bottle made of up to 45% land-based materials Expanding the
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