P&G Pampers in China

Established in 1837, Proctor and Gamble (P&G) had developed a holy grail of principles and practices. Its philosophy is focused on individual talents, abilities and how best to make use of them. P&G source this talent from within the organization attracting people willing to spend their entire career with the company. Proctor & Gamble has developed a reputation of caution in the industry of household 's sundries and personal care products. It 's marketing strategies and judgements towards different markets stand out to the competition. Extensive marketing research and testing are "trademarks" that distinguish P&G in the industry. "Internal operations at P&G are described as thorough, creative, and aggressive by some, and slow, risk

Procter and Gamble Co. also know as P&G, is an American multinational consumer goods company, founded by William Procter and James Gamble. Its products include cleaning agents and personal care products. It has in its kitty global brands such as Ariel and Tide in the Fabric care segments and Head & Shoulder, Pantene and Rejoice is the Hair care segment. For this case study selects P&G Company as it has an important role in the consumer segment products. As P&G was a popular company, the financials statement shows better performance in the previous year.

Fortune magazine awarded P&G a top spot on its list of "Global Top Companies for Leaders", and ranked the company at fifteenth place of the "World 's Most Admired Companies" list.

Proctor and Gamble may be the leader in its industry, but in order to maintain their status, they need to stay on top of their game if they are going to maintain this ranking. Their biggest competitors, Johnson & Johnson and Kimberly Clark are constantly looking for ways to improve

Procter & Gamble has wide global exposure. Its products are sold in 180 countries through wide-ranging distribution channels including mass merchandisers and grocery stores.

P&G – Procter & Gamble is a consumer product company founded and headquartered at Cincinnati, Ohio in 1837 by Mr. William Procter and Mr. James Gamble. It is now led by Mr. Alan.G.Lafley whom rejoins the company in 2010.

Procter & Gamble (P&G) is a Fortune 500 American multinational company, and a world 's leading consumer goods company. P&G’s work is driven by a Purpose of providing branded products and services of superior quality and value to improve the lives of the world’s consumers now and for generations to come. P&G now has 50 Leadership Brands, which are among the world 's best known and which account for more than 90% of P&G sales. P&G entered the Chinese market through a joint venture in 1988. Now, P&G is the most successful foreign marketer in China as measured by market share.

In addition, it owns and operates 93 manufacturing facilities in 45 other countries” (2). With such a huge, world-wide customer base, P & G has the challenge of meeting the needs of millions of people. To do so, the company has to constantly update its product line and expand is operations, increase it to answer new consumer demands. The question is then, is P & G capable of doing so?

Procter & Gamble the makers of Pampers, introduced this product in 1961 and currently holds about 35% of the global market. They were the first to introduce the disposable diaper. Proctor and Gamble also have several other billion dollar brands such as Tide Laundry detergent and Crest toothpaste. This variety of products that continue to meet consumer needs for over a hundred years stems from the pipeline of its organizational structure. A.G Lafley states in an article featured in Strategy +Business that they have “the ability to systematically convert ideas into new offerings that alter the very context of the business. (Lafley, 2008) Proctor &Gamble has a larger platform of brands to be innovated in than Kimberly-Clark. Kimberly- Clark focusing on meeting consumer needs thorough changes and ways of improving the product. Proctor & Gamble aims to continue to introduce new products to meet consumer needs. I believe that this works well for both companies. Proctor and Gamble introduced Easy Ups shortly after Kimberly Clark introduced Pull Ups.

The Procter & Gamble has vast differentiated products due to its innovation culture. This is not just the invention of new products and services, but the ability to systematically convert ideas into new offerings that alter the very context of the business (Charan, 2008). The product differentiation allows the P&G to charge premium price for its products and assists to capture market share from its rivals by increasing the product demand.

P&G need to work hard and do more research and development in order to produce higher quality, more innovative, and more unique in products in order to answer consumer’s need and compete with those major world brand competitors.

Vic Mills is an engineer that worked for Proctor & Gamble, who did not enjoy changing his grandkids cloth diapers, so he wanted to come up with an easier solution for changing diapers. With that being said, he worked with other researchers to develop a disposable diaper in 1956, which was the start of Pampers. In 1958 the company introduced the costly plastic diaper in Texas, but quickly realized how uncomfortable they were for the babies and not economically cost effective for the parents, so it was back to the drawing board. According to the Pampers Newsroom (2011) six months after the Dallas Test market, P&G designed a diaper with better features including zee pleats, superior containment, a hydrophobic top sheet and a plastic back sheet. The testing of the new and improved diaper was a hit. Touching lives, improving life is Pampers driving force, and has not changed since 1970s. According to Pampers Newsroom

1. Does SK-II have the potential to become a global brand within Procter & Gamble’s worldwide operations? Why or why not?

P&G is a multinational Organization of consumer goods situated in United States. It sells products like personal care, cleaning agents, pet foods. The P&G Company is well known for its unique strategy which cares about the need of human. It not only makes its product available to its consumers but also tries to improve the life of its consumers. This strategy is more focus on its consumers wants and that is why it has an appeal to the heart of the consumer. The company has diversified its product line and also acquired other companies which have significantly contributed in the growth of their profitability.

Procter & Gamble (P&G) is a world-leading producer of consumer goods. Today, it consists of over 20 million dollar brands (like Gillette) and operates in 42 countries