P&G Strategic Plan

8305 Words Sep 29th, 2013 34 Pages
Procter & Gamble Strategic Plan

TABLE OF CONTENTS

Page
Executive Summary 4
Introduction 5-7 History 5-6 Mission and Vision Statements 6-7
Strategic Assessment 7-21 External Forces Evaluation Matrix 8-13 Internal Forces Evaluation Matrix 13-18 Financial and Operational Analysis 18-21
Strategic Recommendations 21-31 The Grand Strategy Matrix 21-24 Internal-External Matrix 24-27 SWOT Matrix 27-28 Strategy Selections 29-31
Action Plan 31-32 Implementation Activities 31-32 Implementation Risks and Mitigation 32
Conclusion 33-34
Appendix A Strategic Assessment IFE Matrix i EFE Matrix ii
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The research lab came up with Ivory flakes which served as soap to wash clothes and dishes. Chipso was the first soap designed for washing machines. Dreft was the first synthetic house-hold cleaner and Crisco, which is still around today, was an all-vegetable shortening (“P&G: A Company History,” 2006). From that time on, P&G has continued to be innovative and create new products for consumers and in 2011 ranked number 26 on the Fortune 500 list (“Fortune 500,” 2011).
Mission and Vision Statement Procter and Gamble has created a mission statement to tell what their business is. “Sometimes called a creed statement, a statement of purpose, a statement of philosophy, a statement of beliefs, a statement of principles, or a statement ‘defining our business,’ a mission statement reveals what an organization wants to be and whom it wants to serve” (David, 2011, p. 44). P&G’s mission statement says, “Procter & Gamble will provide branded products and services of superior quality and value that improve the lives of the world’s consumers. As a result consumers will reward us with industry leadership in sales, profit, and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper” (David, 2011, p.46). P&G has also created a vision statement that states, “Procter & Gamble’s vision is to be, and be recognized as, the best

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