P1 - Describe How Marketing Techniques Are Used to Market Products in Two Organisations’

Development of an Approach to the Problem.- This step occurs when they identify the information that they needed to make their objective (demonstrating the usefulness of marketing research) or theoretical framework come true, and make hypotheses.

Marketing involves a range of specific information areas designed to be researched and analysed in order to make effective decisions about the future of the business. It involves marketing research; This related to finding out about The Customers – their ages, sex, social groups, income level and lifestyles; The Market – what customers are buying and how much they are willing to pay for that products and/or service; The competitors – they research their

There are six stages based on this strategy: Stage one consists of the development of an operational statement of the problem. It is an initial assessment and is like a foundation of other stages. State two of determination of what is known through the literature based on scientific research.Stage three deals with the quantification of the problem. Stage four involves the development of policy or

There are several steps to strategic plan. Interviews should be conducted with stakeholders to develop action plan. An environmental scan should be performed. A review of the history of the organizations structure, resources, strengths, and weaknesses should be evaluated as well as their major competitors. The organization should find opportunities expand their market. Finally, a strategy needs to be developed for the organization to compete in the marketplace (McDermott

Marketing is a process of determining a consumer’s needs, devising a product or service to satisfy those needs, and trying to focus customers on the goods and services you are offering. Marketing is extremely important, and a fundamental building block for business growth. A marketing team is given the task of creating customer

Marketing is to communicate a product to consumers/customers in order to sell it to them through different means such as social media, viral videos, newsletters or direct marketing.

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (American Market Association, July 2013).

Mission: At first the marketer has to know that why he is doing that business. What is his sole purpose regarding this business. Moreover they have to know what they want to achieve in future.

To understand the overall concept of business-to-business marketing, it is significant to look into the value chain, which begins with a customer demand or need for the product or service. Taking an example of a shirt that someone can buy from the shop, business traders have sold the raw cotton to a business that performs the spinning, the spinning business then sells the spanned cotton to a weaver who then sells it to a garment maker until when the final product reaches the consumer. Every business buys the product with the aim of adding value rather than for complete indulgence. Therefore, business-to-business marketing refers to the idea of one business meeting the needs of another business despite the fact that final consumer is responsible for the demand created. In this case, various factors make business-to-business marketing distinct from consumer marketing.

Marketing differs between business to business and business to consumer in a few different ways the main one is the emotional experience of the buyer. The marketing programs are the same, which includes: events, direct marketing, internet marketing, advertising, public relations, word of mouth and alliance. The difference is how each marketing program is executed, what is said in the program, and the outcome.

Business to business marketing is the sale of a product from one company to another. This segment type is not specific to one industry; companies such as Cox Communications, Sprint Mobile and other service providers all have Business to Business as a large part of their sales. Although many of the techniques of Business

Marketing is a process of identifying and satisfying the consumer needs and wants by creating or exchanging product.

Marketing is the link that connect customers with the organisation as it is the only department who knows the holistic nature of customers through it activity, such as market research.

MARKETING: - marketing means the way that the company use to make the customers to aware about the product and services that they are providing to their customers.

This stage includes planning, finding resources and applying them to materialize the vision. It is full of chaos, strategies are not formed yet and there is no set direction. Priorities keep on shifting as the goals are usually short term.