P1- Describe how marketing techniques are used to market products in two organisations

1269 Words Mar 17th, 2014 6 Pages
Describe how marketing techniques are used to market products in two organisations
In this task I will describe how marketing techniques are used to market products in two different organisations in this case NHS and Nike.
NHS
The NHS was found by Aneurin Bevan on the 5th of July 1948 when he opened the Park hospital in Manchester; his ambition was to break a high standard of healthcare to everyone. This gave the opportunity for doctors, nurses etc. to be together and provide a service which is free and of high standard. Gradually the NHS improved and the quality of the health improved dramatically and with the money doctors were able to carry out research which allowed them to do more to help the health care for everyone.
Nike
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This strategy is all about branding which is creating a unique name and image for a product in the consumers ' mind, mainly through advertising campaigns. This is important because if the product is seen as unique then more customers may want to buy the product as it is not already out there.

• relationship strategies
This strategy is used by businesses to build a relationship with their customers; this will mean that their customers will be loyal to them which could result in the business making more revenue. Examples of this strategy are customer loyalty schemes. The reason a business would do this is to ensure that they have loyal customers which will ensure that those customers will come back to their business.
• transactional marketing
Transactional marketing is a business strategy that focuses on single, "point of sale" transactions. The emphasis is on maximizing the efficiency and volume of individual sales rather than developing a relationship with the buyer. This means that the business is concerned about making the most amounts of sales in a set period of time instead of building a relationship with their customers to make them want to come back. http://searchcrm.techtarget.com/definition/transactional-marketing Market Sectors & Aims –
NHS
The NHS is in the public sector, this is usually an organisation which is funded by the government.