Describe how marketing techniques are used to market products in two organisations
In this task I will describe how marketing techniques are used to market products in two different organisations in this case NHS and Nike.
NHS
The NHS was found by Aneurin Bevan on the 5th of July 1948 when he opened the Park hospital in Manchester; his ambition was to break a high standard of healthcare to everyone. This gave the opportunity for doctors, nurses etc. to be together and provide a service which is free and of high standard. Gradually the NHS improved and the quality of the health improved dramatically and with the money doctors were able to carry out research which allowed them to do more to help the health care for everyone.
Nike
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This strategy is all about branding which is creating a unique name and image for a product in the consumers ' mind, mainly through advertising campaigns. This is important because if the product is seen as unique then more customers may want to buy the product as it is not already out there.
• relationship strategies
This strategy is used by businesses to build a relationship with their customers; this will mean that their customers will be loyal to them which could result in the business making more revenue. Examples of this strategy are customer loyalty schemes. The reason a business would do this is to ensure that they have loyal customers which will ensure that those customers will come back to their business.
• transactional marketing
Transactional marketing is a business strategy that focuses on single, "point of sale" transactions. The emphasis is on maximizing the efficiency and volume of individual sales rather than developing a relationship with the buyer. This means that the business is concerned about making the most amounts of sales in a set period of time instead of building a relationship with their customers to make them want to come back. http://searchcrm.techtarget.com/definition/transactional-marketing Market Sectors & Aims –
NHS
The NHS is in the public sector, this is usually an organisation which is funded by the government.
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Get AccessOne of the biggest obstacles to successful management of the NHS, and also to any analysis of its current well being, remains the significant lack of any valid information as to what the NHS does, how much it costs and where the money is spent. Indeed, it is perhaps surprising that 'the 1990 changes' were conceived and implemented as fast as they were, given the lack of information that was available in 1988. (Ham, 1996) Attempts were made at the start to ensure that hospitals began from a 'level playing field' so that they were in fair competition with one another, but the sometimes 10 fold differences in the early quoted costs for identical services in different hospitals had as much to do with differing costs of maintaining buildings
Their aims are to aid people who are applicable to use their service. They are non-profit and are Governmental, which means that the Government funds the NHS by using a portion tax-payers’ money.
The NHS came around in July 5, 1948. The Health Minister Aneurin (also known as Nye) Bevan purely nationalised the existing system across the UK. The groundbreaking change was to make all services freely available to everyone. Half of Scotland’s landmass was already covered by a state-funded health system serving the entire community and directly run from Edinburgh. Additionally, the war years had seen a state-funded hospital building programme in Scotland on a scale unknown in Europe. This was combined into the new NHS. Scotland also had its own individual medical tradition, this is centred on its medical schools rather than private practice. The legislation that empowered the UK to have the NHS is National Health Service Act (1948), this despite opposition from doctors, who maintained on the right to continue treating some patients privately. The NHS ensured that Doctors, hospital, dentists, opticians, ambulances, midwives and health visitors were available, free to everybody. This Reason why we have health services is because it developments a view that health care was a right, not something given unreliably by charity, also two-party’s agreement that the existing services were in a mess and had to be sorted out, it stopped financial difficulties for the voluntary hospitals and After the second world war it ensured the creation of an emergency medical service as part of the war effort
According to (LabourList, 2013) today the NHS is 69 and one fact above all others amazes its critics on the Right: it remains the only health system in the G8 providing decent, comprehensive health cover to a whole population for less than 10% of GDP.
Starting with the organizational structure of the NHS, it is basically an umbrella organization that comprises of four regional branches, in particular, NHS (England), NHS Scotland, Health and Social Care in Northern Ireland and NHS Wales. The financing for all these institutions comes from a universal source, particularly the tax-payer money of residents of UK, although they operate to an extent as self-governing institutions. The treasury allocates money to the department of Health, which in turn allocates money to NHS England (Understanding the new NHS). In other words, the top executives of these four institutions take decisions independently for day to day operations although they abide by broader governing directives applicable to the UK region as a whole. Governance is an important aspect of the operating of the NHS, for without it exploitation by private vested interests is likely to happen. (National Health Service (NHS): A study of its Structure, Funding and Regulation, Strengths and Weaknesses, n.d.)
The National health services (NHS) provides a comprehensive healthcare services across the entire nation. It is considered to be UK’s proudest institution, and is envied by many other countries because of its free of cost health delivery to its population. Nevertheless, it is often seen as a ‘political football’ as it affects all of us in some way and hence everyone carry an opinion about it (Cass, 2006). Factors such as government policies, funding, number of service users, taxation etc all make up small parts of this large complex organisation. Therefore, any imbalances within one sector can pose a substantial risk on the overall NHS (Wheeler & Grice, 2000). This essay will discuss whether the NHS aim of reducing the nations need
This paper will introduce a product and service which operates in the U.S. with the intent to expand within foreign markets eventually. The service that I chose is a current service in the food service industry that does exist but would benefit from enhancing it; there are market trends for the new service that would definitely satisfy potential customers’ needs and wants once the idea is brought to their attention. The goal is to bring the feel of the city’s fine dining and lounging experience to areas outside the city without having to travel far or spend more. The service is an
"The NHS is the closest thing the English have to a religion". Yet, as with all religions, informed debate is clouded by myths. The first is that the NHS does not have enough money. Spending on the NHS rose sevenfold between 1949 and 2002 (allowing for inflation) and has continued to rise since then. We can never spend "enough" on the NHS because the more we spend, the more demand there will be for healthcare.
Some of the key arguments that exist in today’s NHS are how it is organised and managed, and how it is to be funded. Should the government pay for it? Should the taxpayers pay for it? Or should it be privately run?
It also proposed a national health service that would be free of charge and available to all. In 1948 Aneurin Bevan launched the NHS “The NHS was created out of the ideal that good healthcare should be available to all, regardless of wealth.” (nhs.uk). The core principles of the NHS were that it should meet the needs of everyone, be free at the point of delivery and be based on the need for treatment rather than the ability to pay. The NHS provided a completely free service until 1951 when fees for prescriptions, dental treatments and eye treatments were introduced, today the service still remains free to use and the fees for such things are something that can be squashed if you are above or below a certain age or in receipt of a particular benefit. Becoming a welfare state meant that there was now a minimum standard of living that each person in Britain should not fall below with benefits being issued for unemployment, sickness, retirement and maternity on the basis that everyone contributes to
The NHS provides many benefits to its residents in the UK. Specific benefits include the cost, care and coverage of the system.
The National Health Service (NHS) in Wales is a public funded sector which provides healthcare services to 3 million people. In 2009, the NHS in Wales went through changes to increase the quality of healthcare provision.
The National Health Service (NHS) was started in 1948 by Aneurin Bevan, the minister of health at the time. It was based on three core principles that still underpin the NHS today. It was set up to ensure that everyone could have access to healthcare, despite their financial circumstances (NHS 2013a). Although the NHS has achieved what it set out to do, it is now in major financial difficulty, with debt that could reach £1bn by the end of 2014 (Campbell 2014).
Socio-cultural - The Office for National Statistics (ONS) state that, since 1964, the population of the UK has grown by over ten million (about half of this growth has occurred since 2001), in addition the average age of a UK citizen has increased by four years. This means that not only does NHS
The NHS would provide free services for all people and everyone can be privileged for care. The NHS would be funded by the everyday general taxation and not by the national insurance. Moreover the aims of the NHS would be to provide hospital services, a primary care and community services like walk in clinics. However Donald Acheson (1997) was requested to review the un-equivalence within the health and was to analyse area of priority for the development polices.