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P1 Unit 4 Business Research

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Research Project

Amir

13-Mar-15

Contents
P1. Formulation and record of possible research project outline specifications 3
P2 Identifying the factors contributing to the process of project selection 4
Research question 4
Justifying the choice 4
P3 Undertaking a critical review of key references 5
Branding 5
Relationship between marketing and rebranding 5
Rebranding 5
Marketing 5
Operations 6
Consumer behaviour 6
Advertising 6
Profitability & Competitors 6
P4 Producing a research project specification 8
Aim of the research 8
Research objectives 8
Research Methodology 8
Research Process 8
Data collection 10
Data analysis 11
Obstacles and challenges of this research work 12
P5 providing a plan and procedures for the agreed research specification 12
Plan 12
Resources 12
Procedure 12
Time frame 12
References 14

P1. Formulation and record of possible research project outline specifications
Research project outline specifications are including the research issue that impacts the effectiveness of efficiency of the business organization. This research project is …show more content…

These quantitative measures include the analysis of the data by application of the different formulas, statistical measures and other quantitative measures. These measures involve the analysis of the data by means of statistical tools, techniques that normally used by the researcher when the data is of numerical form. To analyze the data in terms of quantitative measures, data is transformed into numeric form first, and then different tools like mean, median, mode, regression, correlations and sampling are implicated by the researcher. In the quantitative research different software are also used (Wetcher-Hendricks, 2014). This software includes MS applications like Excel and other third party SPSS software for the application of the different tests like T-Test, U-test

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