P2 - to Achieve P2, You Will Describe the Limitations and Constraints of Marketing.

The definition of consumerism is the promotion of the consumer’s interest (Merriam-Webster, 2016) . With the adoption of the Affordable Care Act (ACA), Consumerism has started to enter a whole new realm. When talking about consumerism, most individuals will bring forth the thought of buying materialistic items. Cars, Shoes, and clothing are all examples that most think of when they hear the word consumerism. The ACA has brought forth a new insight into the meaning of consumerism. The shopping of and for insurance as well as bargain hunting for health care providers. This does not mean that there are flyers arriving in the mail to pick a particular provider. However, that is an option that some could see in the future.

The advertising industry is a standout amongst the most productive ranges of business that means a widespread need all over the world. In order for a business to be successful, they most likely need advertising this is because advertising plays a big role in the business industry without it your business won 't succeed. Whether you 're introducing your product or services or even selling a product or want people to vote for you, will need advertising so as to get the general population to react to your product with a buy and view. For instance, Super Bowl is one of the most expensive times to get your brand and buy your commercial space as its busy during that time getting an ad during that time is perfect especially if you have the money and willing to your surge in business. In any case, there is significantly more to advertising than simply making an advertisement, you need to make an advert that will induce the viewer to have faith in your product, and it must be memorable if not then your organisation and brand will be soon forgotten. Furthermore, marketing industry sometimes go too far with their ads but advertising word any sort of exposure id great exposure this is because it makes it makes the company brand and name memorable. That 's why a few organisations will go to the controversial way to get a reaction from the viewer 's so, therefore, they will get exposure for the advert and will end up getting banned.

Consumerism is defined by Merriam-Webster as “the theory that an increasing consumption of goods is economically desirable.” A consumerist society is fueled by capitalism. Propaganda, trends and technology are the major back bones of such society. The Dark Mountain Manifesto, written by Paul Kingsnorth and Dougald Hine, suggests that “We are the first generations to grow up surrounded by evidence that our attempt to separate ourselves from ‘nature’ has been a grim failure, proof not of our genius but our hubris. The attempt to

Consumerism plays a significant role in modern day American society. We have an almost inherent need to establish happiness based upon our purchases and assets. The American middle class is a segment of consumer that many companies seek to court. The relatively moderate to high level of disposable income and purchasing ability in this particular demographic is hard fought for by companies. This leads the notion that companies are vying for their products and goods to be purchased and establish brand loyalties in highly competitive market industries. Markets ranging from general retail stores, car manufacturers, airlines, clothing, energy services, and even healthcare markets must compete for consumer business.

According to Philip Kotler and G. Amstrong (as cited in Haider, 2015) stated that consumerism is an organized movement of citizens and government to impose the rights and powers of buyers in relation to sellers. Another definition offer by Peter Drucker (as cited in Buskirk & Rothe, n.d.) stated that consumerism means that the consumer looks upon the manufacturer as somebody who is interested but who really does not know what the consumers’ realities are. For the more simple definition of consumerism is consumerism will happen when consumers’ happiness and satisfaction comes from buying products and services (Kan, 2015). The economy growth of a country will be affected by consumerism. This is due to the most consumer will purchase the product

The advantages of conducting responsible advertising for us as a society aren’t hard to imagine or even define, but as of now, there are no published outlines to define what constitutes responsible advertising, and the deficit of such a definition makes it harder for stakeholders to discern what is and isn’t considered acceptable in regards to responsible advertising. (M.Hyman)

Contemporary consumer movement has been known to retain its focus on equity as well as social justice. It targets various services and products like financial, food, insurance, health and legal services. With health consumer movement being an exception, little has been written about consumer movement in some parts of the world we live in. there is no real agreement on its limit of what might define consumer movement. Since it was established, the relationships have changed considerably on the factor of consumer movement. Take for example financial and legal services being advocated by organizations, have grown tremendously while also being less reliant on the volunteers who represent consumer interests. The organizations receive funding from varied sources including government agencies to continue its quest for consumer movement.

Consumerism is economic policies that place emphasis on informed consumption to protect consumers from unethical marketing activities. Consumers are free to make choices on the products they want to consume. This should orient manufacturers to produce consumer-oriented products, but the industrial revolution has made the food industry a money-making market. Capitalism is the main hindrance of ethical consumerism with products being advertised on various platforms, making a negative impact on food choices.

The Cunningham’s objective of their research was to determine how many individuals in various sectors of society know about the consumer protection laws and their rights as consumers. These were included, but not limited to false advertising, false retail advertising, credit regulations, credit cards, labeling, truth in lending and deceptive retail practices. These authors view the consumer relatively weak due to a lack of knowledge. They also feel the low incomes are no match for the sophisticated marketer. There these authors are interested in equity. The most important implication derives from the lack of information demonstrated by all income segments of the consumer sample. This situation suggests that what is needed is not more and tougher laws, but rather more information made available to ore individuals concerning their rights as consumers. The present research has demonstrated that one other variable is important: with the exception of a few areas of the law, both consumers and attorneys know very little about their rights as consumers. This was particularly true in areas such as door-door selling, false or deceptive advertising, false or deceptive retail practices. More and better information concerning consumers’ rights must be provided to individuals of all

Advertising has many ethical issues; however, I will focus on integrity, bribery, and manipulation. Integrity is a question of motives. It questions the purpose behind what is being advertised and the character of the company/person who is supporting it. You need your audience 's trust if you want them to buy your products; there has to be a relationship. However, it is not integrity alone but integrity intertwined with persuasion and character. An example of this is the famous Jack Bennett case of 1997.

A pressure group is an association that may be formal or informal, whose purpose it is to further the interests of a specific section of society or to promote a particular cause. Pressure groups normally fall under 3 classifications, sectional which represent a specific section of the public, e.g. Age UK, promotion which promotes a particular cause, e.g. Greenpeace and finally dual-function who are a combination of both sectional and promotional, e.g. Countryside Alliance. Pressure groups can also be either insider groups which means that they have a close relationship with the government and have regular consultation with them and also take part in the decision-making process, e.g. National Farmers Union, British Medical Association and

According to Philip Kotler and G. Amstrong, consumerism is defined that consists of the organized effects of citizens and private, not-for-profit organizational to impose the rights and power, and also collective welfare of buyers in relation to seller (Rajagopalan, 2011). Consumerism also means that consumers are trying to unite together to protect their own interests. So that consumer organizational could provide and organize efforts to fight against unfair marketing practice and to achieve consumer protection when purchasing goods and services (Chand, 2015). This is a democratic action for self-protecting and also a collective effort done by consumers to safeguard their own rights to against their exploitation in this complex economic environment. These organized activities are also called consumer movement.

2) Native advertising, advertorials, product placement, and branded entertainment embedded into programming and editorial content have become pervasive as a marketing communication strategy. To what extent is this practice currently regulated, and should there be additional regulation to protect consumers?  Is there a point at which this practice becomes unethical?

Also what are the favorable and unfavorable conditions in the organisation so as to achieve the objectives.(Hali,2007)

Consumerism can be defined as a modern movement for the protection of the consumer against useless, inferior, or dangerous products, misleading advertising, unfair pricing and etc. There is another definition for consumerism which state increasing consumption of goods or services is