P4: Evaluate the External Corporate Communications of an Existing Product or Service.

Logos is used for logical reasons to connect to the readers, its opening the citizens eyes to

McDonald’s Corporation are the most successful and popular fast food brand in the world, holding the largest fast food market share and being the leading fast food restaurant chain in terms of world sales (8%). They are the second greatest outlet operator with more than 34,000 outlets, serving worldwide to 69 million customers daily, across 119 countries. Their brand is the seventh most valuable and

Most businesses use more than one way to communicate internally and externally. This is vital to running a business effectively. Without communication, information would not get passed on, information that is potentially needed to carry out tasks within the business.

Every company has their own way to promote their products; McDonald’s is no different. The promotion strategy of McDonald’s could be classified into two aspects, which are the advertising promotion and sales promotion.

Logos appeals to the logical side, provides reason as well as logic to the reader. While there are no logical colors or shapes but there is text as well as photos to explain logos. The MacDonald Funeral Home website provides the reader with logical views of the website explaining that they offer affordable prices to all families. An individual may be more prone to use the MacDonald funeral home over other funeral homes because of the lower price. The MacDonald funeral home has a photo explaining that they are not just funeral directors, but that they are experts are transforming an individual's

Logo PowerPoint – ICT used in order to put the resource together, relevant images and activities included in order to meet the aim of the lesson which is for learners to share their experience of logos and to gain a full rounded knowledge of why they are used and to produce a logo from a company that they are aware of and share any interesting facts about why it has been chosen.

Fashion designer logos are intended to be the "face" of a company. They are graphical displays of a company 's unique identity, and through colors and fonts and images they provide important information about a company that allows customers to identify with the company 's main product. Logos are also a shorthand way of referring to the company in advertising and marketing materials. Hollister’s highly effective marketing strategy used to target consumers is their logo. Their logo contains a picture of seagull that may come in many different colors or fonts, sometimes they’ll use other

REFERENCES•www.mcdonalds.com, accessed on 18 July, 2008•www.mcdonldsindia.net, accessed on 18 July, 2008•en.wikipedia.org/wiki/McDonald's, accessed on 19 July, 2008•http://www.associatedcontent.com/article/263943/mcdonalds_strategic_marketing_mix.html?cat=4, accessed on 19 July, 2008•www.kfc.com, accessed on 25 August, 2008

In this report the research delivers the literature review and outline on the internal communication that affects the organisation behaviour, with particular emphasis on the how internal communication relates to the company P and G.

Logos, a rhetorical device intended to help users or customers evoke reason or logic to identify themselves or their products. This is being shown quite good in Google logo itself. In the Google logo, the four colors are blue, red, yellow and green to be a bit different. The difference in color, it gives the reader the feeling of a creative company, not bound by a certain framework. In addition, the Google logo is

“The Golden Arches Logo” and “McDonald’s” are the trademarks which are considered to be of great value to the company. The logo is well known globally and represents strong brand image. While making capital allocation decisions, company prioritize the spending on enriching customer’s experience through which it can achieve sustainable long-term growth in sales and market share. Company aims for markets which have strong returns and help company to succeed in achieving long-term growth.

McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day.

By creating unique brand products, such as: chicken McNuggets, Big Mac, and McFlurry. McDonald’s is setting itself apart from its competitors. The “innovation strategy is used to create new and unique products like, chicken tenders and Newman’s own salads” (Skenazy, Lenore). As well as special celebrity endorsements (athletes, actors/actresses), partnerships/sponsorships (music, Olympics, special movie toys), charities (Ronald McDonald House), games/promotions (monopoly game), which allow McDonald’s to develop their unique corporate image that sets them apart from their rivals.

Brand imagery is used by McDonalds to find out what people feel about their brand and how the brand meets customer’s needs.

McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants. There are over 31,000 McDonald’s locations worldwide primarily selling hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, and desserts.