P4 Use Marketing Research for Marketing Planning) Essay

1621 WordsNov 2, 20127 Pages
Task 1 (P4 use marketing research for marketing planning) Results -75% want more children’s sandwiches -82% want the shop to be open longer -65% said the staff was unfriendly -50% said the contents of the sandwiches could be fresher -80% said they would prefer more wraps SWOT Analysis Strengths - Because Mr. Khan has carried out the market research on his competitors his can adjust his own store make sure it meets the requirements that the customers need such as making sure his staff are friendly and help when serving customers. Weaknesses -The weaknesses of Mr. Khan’s sandwich shop is that there is already a shop in the area with a minimum of 200 customers which may make it harder for him to start getting customers…show more content…
By starting to make a children’s menu with a range of products from sandwiches to drinks and toys. This will bring more people with children into his sandwich store and mean that the parents will stay longer and spent more money in his shop because their children are happy and entertained with the meal they have. PESTEL Analysis Political -Political factors are Laws passed by the government that affect the business and to what degree. These political factors include areas such as tax policy, labor law, environmental law, trade restrictions, tariffs, and political stability. Political factors can also include goods and services which the government wants to provide or be provided and those that the government doesn’t want to be provided such as tobacco and cigarettes which the governments allow to be sold sell but puts heavy tax on. The smoking ban had a big effect on all business when it was put in place however it was a positive for shops and business like Mr. Khans sandwich shop because it prevents smokers from smoking in business and public places which allowed more people and a wider range to use the business such mothers and children to use his store that wouldn’t have used it before because of the smokers. Economical -Economic factors include economic growth, interest rates, exchange rates and the inflation rate which affect business in the way of stock prices, rent and taxation these
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