PCSB Strategies

| |8.2 |Product/Company Weaknesses and opportunities | | |8.3 |Product/Company Strength and Threats | | |8.4 |Product/Company Weaknesses and Threats | | |9.0 |Competitive Situation in Target Country | | |9.1 |First Major Competitor | | |9.2 |Second Major Competitor | | |10.0 |Market Plan | | |10.1 |Mode of Entry | | |10.2 |Target Market segment and profile | | |10.3 |Product strategy | |

Porters Generic Competitive Strategies: The relative position of a company within its industry concludes whether the profitability of the firm is above or below the industry’s average. The above average profitability of the firm is fundamentally showing the sustainable competitive advantage in its long run. According to Michael Porter, competitive advantages originate from the value of a firm and there are two types of competitive advantages, which a company can own. These are low cost or differentiation. For any company, in

Porter, M. E. CompetitiveS trategy. (1980): Techniques for Analyzing Industries and Competitors. New York: Free Press.

To better understand a firm and its placement of its strategies, we must conduct an analysis of factors that might affect its selection of strategies.

The globalized business environment has determined companies to develop complex strategies intended to address the challenges determined by these factors. The increased competition in most business fields requires that companies develop flexible strategies that are able to address the changing conditions of the environment. The same situation applies to the telecommunication industry.

Porter’s five forces include Competitive Rivalry in the industry, Power of supplier, Power of customer, Threat of new entrance And Threat of new substitute, using this tool we should do situational analysis of any industry. First tool is Competitive rivalry which means cow much competition is there among business in the industry. There are main three competitors in New Zealand’s telecommunication industry, which are Spark, Vodafone and 2degree. New Zealand’s telecommunication market has very large number of revenue (Appendix A) and spark is major telecommunication development levy payer which is approximately 18.9 million dollars (38%) while Vodafone is on second place by paying 13.1 million dollars (26%)in year 2015/16 (NBR,

The three generic strategies were identified by Porter (1985), who argues that in order to sustain

A good example is a children?s clothing store. They must be able to understand what has made their competitors like Carter?s and

According to Porter (1985) a company can apply three generic types of strategies to protect itself while competitive force is a key issue of the management. To achieve this position a strategy based on competency must be accomplished

In this part, this report focuses on Porter’s Generic Strategies to analysis the strategic positioning of the major play in toys and games industry. According to Dess, Lumpkin and Eisner 2010, Porter’s Generic Strategies include three strategies which are Differentiation, Focus and Cost leadership which a company can use for achieve competitive advantage and overcome five force.

Who are the companies or brands with which the organization or brand competes? What are their sales and market share trends? How do their approaches to the market differ from the organizations, and from each other? Are there any specific weaknesses in any competitors that can be turned into opportunities? Are there any specific strength that are major threats? What adjustments have been made? Succeeded or not? What other changes are being contemplated? Why?

The Porter’s analysis is a powerful tool in the strategy management. It helps to make decisions based on the external environment and the internal factors and to design the long-term goals of the company. Porter’s analysis mainly deals with the external environment of the firm which means the macro environment external to the company. The five forces of PORTER’S analysis includes

Kuzmicki, Jana F. “The Five Generic Competitive Strategies.” (2009) The McGraw-Hill Companies. Microsoft PowerPoint Presentation.

Porter’s generic strategies describe how a company attains competitive advantage across its chosen market scope. There are three generic strategies-cost leadership, differentiation and

The generic strategy allows the firm to react to the five forces better than their competitors (Worthington & Britton, 2006). According to Porter (1985), an organization can enjoy competitive advantage by focusing on the generic competitive strategies. The organization could enjoy competitive edge by either offering the product at low cost or differentiating the product from the competitors or by focusing on a specific market. Porter (1985) emphasized that the generic strategies should be at the centre of the strategic plans.