Coca Cola Essay

The use of PEST analysis can be seen effective for business such as their strategic planning, marketing, and product development. Furthermore, PEST ensures that company`s performance is aligned positively with the powerful forces of change that are affecting business environment (Porter, 1985). PEST have four factors which are Political, Economic, Social, and Technological. However, we use these factors to check how they interplay to the business or the activity of an organization.Using PEST analysis is important when a company decided to enter its business operation into new markets and new countries. In this case, using PEST will help to adapt effectively to the realities of the new environment and to make contingency plans for threats by preparing business and strategic plans (Byars, 1991; Cooper, 2000).

The SWOT analysis is commonly known as a tool for business analysis. Its main use is for looking at strengths and weaknesses to do with the organisation, current or future opportunities and possible internal and external threats. These can then be dealt with to make them into a positive.

Since its introduction in 1886, Coca-Cola has applied a multitude of global marketing strategies through their advertising campaigns. The current technology-driven lifestyle has led to an expansion of marketing techniques to keep up with the societal demands and trends worldwide.

SWOT analysis is very essential to be prepared by any company because it reveals about its strengths, weaknesses, opportunities, and threats. By doing this type of analysis, it will help to increase the company’s revenue, improve its performance, and try to solve its current and future problems.

SWOT Analysis is a simple but useful framework for analyzing your organization's strengths and weaknesses, and the opportunities and threats that the company face. It helps you focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you will giving you the opportunity to ward off possible threats from external sources.

A SWOT Analysis is the technique used to identify and understand the strength and weaknesses of the organization as well as its external opportunities and threats (SWOT Analysis, n.d.). The HR department should use the following questions to help distinguish their organization from competitors.

Coca-Cola Company is the world’s largest beverage company with almost 500 different types of brands, such as Coca-Cola, Diet Coke, Fanta, Sprite and etc… Coca-Cola is founded is Georgia 1886 by the pharmacist call Dr. John Smith. Dr John Smith caramel color liquid and carried out to the street with a jug. The drink was accepted by the customers and they commented this drink is special. So they sold it through the pharmacy for 5 cent per glass.

COCA COLA has introduced vendor machines in foreign countries. Besides COCA COLA is using the latest technologies in producing the beverages and they are using the superior technologies in order to maintain the safety of their products. For using adequate technological facilities COCA COLA can run their production from the countries they are doing business. Recently COCA COLA has introduced first ever recyclable plastic bottle.

The Coca Cola Company is a multinational company with more than 140,000 employees, the company is in beverage business and its flagship product Coca Cola is considered one of the best soft drink. Coca Cola soft drink is the real revenue generator of the Coca Cola Company. The company was found in 1892 and by 2010 it was reported that the company has the serving of 1.7 billion per day so the company has only grown since its inception. The company is serving its product in more than 200 countries, and the Coca Cola Company owns more than 500 brands, this shows that the graphs of the company is moving upwards and the Coca Cola Company is growing at an immense rate.

SWOT analysis covers the strengths, weaknesses, opportunities & threats which a company is facing in its internal & external environment. Strengths & weaknesses fall under the internal environment of the company and opportunities & threats fall under the

The PEST analysis is a significant mean to establish and study the market growth and decline in a given political and economic conditions, opportunities and barriers. It helps to evaluate the position, potential and direction for a business. Despite being a strong brand, Coca-Cola is influenced by the factors in which the business is performing.PEST Analysis assesses the existing fundamentals of the business in strategic context and effect.

SWOT analysis is a technique much used in many general management as well as marketing scenarios. SWOT consists of examining the current activities of the organisation- its Strengths and Weakness- and then using this and external research data to set out the Opportunities and Threats that exist.

The Coca-Cola Company is the world’s largest beverage company. We own or license and market more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks.

Brand equity is one of the biggest strengths of Coca-Cola. The company is one of the globally well-known brands and it has huge market shares in this industry. The presence of Coca-Cola is spread across the global and it has the highest brand value in the world. According to the statistics, three of the soft drinks brands of Coca-Cola which is Coca-Cola, Sprite and Fanta, are one of the top ten soft drinks with highest brand value. (brandirectory.com, 2015) This implied that Coca-Cola has a huge customer

According to What is SWOT Anlysis (2011), SWOT analysis is an analysis used to identify the internal factors (strengths and weaknesses) of the company as well as external factors (opportunities and threats) of the company.