PEST analysis investigations

1735 Words Jan 28th, 2018 7 Pages
PEST analysis investigates the important factors that are affecting the industry and influencing the companies operating in that sector. PEST is an acronym for political, economic, social and technological analysis.

3.3.1 Political Factors:
The economic landscape in Oman is continuously improving due to the development plans and tighter regulation. Along with relatively low penetration levels compared to counterparts in the Gulf Cooperation Council (GCC) and a limited product offering, Oman’s banking sector radiates with opportunities.

Peace and political stability are basic preconditions to nurture the formation and growth of sustainable enterprises. Oman’s political system has remained comparatively stable under the rule of his majesty Sultan Qaboos bin Said al-Said, thus providing a supportive environment for local and foreign businesses for over 30 years. However, the unrest throughout much of the Arab world in 2011 has affected Oman with some, albeit relatively modest, dissent and criticism expressed in certain quarters. The Sultan has guided the country along a sound economic path with a focus on building good infrastructure and the provision of decent public services –a path, which has proved popular in spite of the lack of a democratic government, thus keeping the risk of political instability low.

Government incentives to encourage local and foreign investment include tax exemptions; interest-free or subsidized loans with longer terms for repayment; reduced…
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