PESTEL Analysis: Influencing BMW

The industry for superior luxury cars is a highly exclusive one with a few automotive makers making their presence felt. The major market share is held by Porsche which is known to have formidable rivals like Benz and BMW. The SUV supercar segment is a highly evolving one where manufacturing style localities and units are the decisive forces that ultimately culminate towards the cost of the car.

The Vehicle Safety Compliance Act of 1988, a law that prohibits the import of a daily driver vehicle that is less than 25 years old. Has become an ongoing issue in today’s driving society. Specifically, the law states an imported car less than the manufacturing date of 25 years need to pass certain safety emissions and tests to be brought to U.S.A. “The vehicle must be capable of being brought into compliance with all applicable Federal motor vehicle safety standards.” (102 STAT. 2819). From 1988 to, the present consumers are arguing that this pointless law is taking away their freedom to buy and import vehicles at their own discretion. This could lead the consumers into black market schemes making it a very risky approach towards imported vehicles sales and would hurt the economy in the same process. The Vehicle Safety Compliance Act of 1988 should be removed because of the freedom it strips away from the automotive consumer.

BMW Group is one of the largest and most successful multi-brand automobile manufacturers in the world, headquartered in Munich, Germany. Just like many other

The ecological environment necessitates clean, renewable energy sources, which requires automakers to design motors with these new fuel sources in mind. The legal environment imposes stricter regulations on vehicle

The Bavaria-based, international company, BMW AG, had its beginning in 1913, at the dawn of German aviation. Upon seeing limited success supplying "aeroplane" engines for the Austrian Army, BMW explored the motorsport market. The company launched their first motorcycle, the famous R32, and it became the hallmark of German motorcycles for decades to come.

BMW is currently the 1st most valuable car brand in the world and the 23rd most valuable brand in the world; in 2011 it was the 2nd right behind Toyota. BMW’s brand value increased 10% while Toyota’s brand value decreased by 10%. It currently own “Rolls-Royce Motor Cars” which is a British manufacturer of luxury automobiles and “MINI” which is a British automotive marque which specializes in small cars.

BMW operates three business segments namely: Automobiles, Motorcycles and Financial Services. BMW is the parent company of the Mini and Rolls-Royce car brands, and, formerly, Rover (car)/Rover. The company's slogans in English are "The Ultimate Driving Machine" and "Sheer Driving Pleasure". The company produces, and markets, a varied range of a higher end sporty cars and motorcycles. BMW has also manufactured the first passenger car running on hydrogen ready for common use, although the production figures are limited by the lack of a respective filling station net. In addition to cars and motorcycles, BMW operates an aircraft engine division under the brand name of Rolls Royce.

Founded in 1917, the BMW Group is now one of the ten largest car manufacturers in the world and, with its BMW, MINI and Rolls-Royce brands, possesses three of the strongest premium brands in the car industry. The group also has a strong market position in the motorcycle sector and operates a successful financial services business.

BMW is one of the most widely know luxury class car manufacturers in the world. They have great branding strategy and technology but the entrance of Japanese manufacturers in the U.S. auto market creates a problem for BMW. Japanese companies have luxury cars that are lower in price and maintenance and they have the technology to compete with these German vehicles.

AG, BMW stands for both performance and luxury. The company was founded in 1916 as an aircraftengine manufacturer and produced engines during World War I and World War II. It evolved into a

Governments have implicated the car industry in to a socio-politic-economic corner. This company is strongly linked to policies of governments by the earnings of banks. Therefore countries try to develop this industry to rise profits and in develop countries is a gigantic pressure to maintain it. Likewise Toyota is a company that dominates more than a handful of firms. “The company’s approach to dealing with political institutions has not always been brilliant. It tends to be good on technical issues, although it has not always fully presented the longer-term options, in order to make the choices and their implications clear.” Toyota had a lot of help from the local government, including tax break and facilities to operate

Specific Purpose: To inform my audience of the excellence achieved by BMW over the coarse of the past 85 years.

Bayerische Moteren Werke AG (Bavarian Motor Works), or BMW, is a German luxury vehicle, motorcycle, and engine manufacturing company founded in 1916. The company has its headquarter in Germany, but also has an American facility in Spartanburg, South Carolina. In addition, BMW is celebrating its 100-year anniversary this year. Being in the automotive industry, one would be surprised at how a company values sustainability, especially when it focuses on the interrelationship between the triple bottom line. However, the BMW Group has been named the world’s most sustainable automotive company again by the Dow Jones Sustainability Indexes (DJSI). The head of Sustainability and Environmental Protection, Ursula Mathar, stated, “For us, sustainability is an important part of our identity and our strategy. We have accomplished a great deal in recent years and continue to set ourselves concrete goals for the future … This shows that our activities continue to have an impact and we are on the right track” (The BMW Group). This company defines its sustainable operations by taking social and environmental responsibility for everything they do. The BMW Group has extensive initiatives that affect the planet by reducing its carbon footprint, their profits by effectively utilizing renewable resources, and their people by providing diverse opportunities and protecting self-wellbeing.

BMW face though competition in US market after try to improve the situation by introduce number of new model to the core series, adjust pricing so it can compete, reorganize the dealer network and introduce new series of car to the market. Now we have a chance to focus on brand campaign call “BMW films” which is very successful campaign base on number of people who visit the web site and number of people who want more information about BMW.

BMW Group has its excellent technical system which offers a competitive advantage over its rivals. Training courses are also delivered to all the employees in order to develop new skills and highest quality standards.