PESTEL Commentary and Analysis Journals
Individual Assignment
The article I have chosen is from the Vancouver Sun and was published on July 08, 2016 by Derrick Penner. The article is about how exchange rates affect tourism levels in Canada and the effect those exchange rates have on American and Canadian travelers. The article is directly connected to the “E” (economic) dimension of the PESTEL analysis tool. Exchange rate is a key concept in economics and expresses a nations currency value in terms of other currencies. The article breaks down how the low Canadian dollar value is causing a surge of American tourists to travel north of the border. Also highlighted in the article is the fact that the number of Canadians traveling to the US has
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Canadians have become accustomed to great travel deals in the United States but those deals are no longer worth it with the low CAD, so instead of traveling south, Canadians are traveling locally at an increased rate. Canadians are getting the most out of their dollar by travelling across Canada, and Americans are getting the most out of the low CAD as well. The current exchange rate is $1.00 USD = $1.30 CAD so Canadians traveling south essentially pay 30% more for everything in the states. The Canadian hospitality industry is reaping the benefits of the low CAD, especially in western Canada, with the added business from locals and Americans seeking a deal. The Squamish Adventure Club, a British Columbian tourism hub for information and other attractions, has seen a 68% increase in American visitors over the first 6 months of 2016. There has also been an increase in Canadian tourists who don’t want to pay the automatic 30% mark-up across the border; the number of Canadians has almost doubled in the first half of 2016. The above average number of American tourists and local Canadians is expected to continue to rise throughout the peak tourism season and until the loonie rebounds and gains
a. Given the change in the value of the dollar between 2008 and 2009, as indicated in the table above, describe the effects this will have on United States tourism in each of these countries.
Our group chose Canada because we feel that there are many similarities between our culture in the United States and
Serbian poet, Dejan Stojanovic, once stated, “Devil and God – two sides of the same face.” When looking at Chicago during the Columbian Exposition, there were two sides of Chicago known as the white city and the black city. The white city was the fairgrounds where the World Fair occurred. The black city, however, is the rest of Chicago where the crime, poverty, disease, and filth was represented. Erik Larson constructs the black and white city in Devil in the White City by incorporating figurative language, imagery, and juxtaposition.
when you go to Eastern Canada you will have a lot of fun trying new foods seeing the sights and hearing about the culture and
Change in consumer behavior resulting from the aging population in Canada may affect the number of leisure trips taken
Tourism is an endeavour sought by an individual or a party of individuals, which leads to a movement from one place to another with the idealism of a specific task, to visit a place or several places with the primary purpose of achieving entertainment and increasing knowledge of countries, cultures, and their history. The expression ‘largest industry in the world’ is universally used with mention to tourism, ensuring its recognition as the largest generator of wealth (over 11.7% of the global gross domestic product) and employment (7% of the world’s jobs); this shows that tourism is indeed an important industry that depends on culture and legacy.(Budeanu, 2002) Vancouver is feasibly one of the most prevalent tourist destinations in Canada
In the article “Anonymous social media- Understanding the content and context of Yik Yak” the authors : Erik W. Black, Kelsey Mezzina, and Lindsay A. Thompson argue that even though Yik Yak, an anonymous social medial aimed for college students does present potential abuse, it does not demonstrate serious threat to students. The study was conducted for three days across 42 different college campuses.The author proclaims that the college campuses that were used in the research to study the content of yik yak posts are located in the Eastern and Southern parts of U.S. To support their claim, the authors incorporate numerical data from their study. The purpose of this research was obtain a better understanding of what type of content students
Despite their relative inaccessibility, Vancouver Island and the Coast Mountain region of British Columbia are among the most widely visited tourist destinations in North America. Tourism, fishing, and logging have been the primary industries in this area, but a growing industry in salmon aquaculture is also becoming an important economic driver. (UBC Faculty of Law, 1)
This is a journal that was published from 1852 to 1854 it had many contributors to its articles but the editor and proprietor was John F. Tompkins M.D. Called the Farmer’s Journal it contained many different kinds of articles all about farming. It covered the use of manure on cropland to how to use Indian techniques on raising potatoes. It had a section on the cost of hay, seeds, and many other items. Raised on a farm it was interesting to read the differences of how things have changed from then until now. It hit home with our class when it talked about Indian techniques that we have learned in class and how it was better or worse than what the English did. It talked about the success and failure of potato crops and referring to the Indian
The physical isolation and harsh climate of America’s northernmost state drives inflation. Even without an income or sales tax, Alaska still has the one of the highest cost of living in the country. Despite the inflation on imports, the beauty residents see every day when they walk out their door helps soften that blow. Alaska’s residents don’t need to hop on a plane, or book a week at an expensive ski lodge because state parks that offer the best of the world’s attractions free surround
Village Roadshow’s marketing team focuses on domestic clientele. An analysis of the current conditions reveals a fluctuation and overall decline in the international visitation to the Gold Coast Region. There has been a slight increase in international visitors in the last three years with the dominant international source marketing being China and New Zealand, however the domestic visitation is still approximately four times larger than the international tourist numbers.
Smith, P. (2011, Aug 23). Exchange rate kills australian steel exports. Financial Times. Retrieved from http://search.proquest.com/docview/884792617?accountid=16210
The BMO Centre bears immense significance to the business houses and corporate sectors in the city. Owing to its importance, the demand for hotels and accommodation rentals near the BMO Centre is never low. Staying near it can really be an exciting experience for all the travelers who are fond of city explorations. Located just eight kilometres away is the CF Chinook Centre - the largest shopping plaza in the city of Calgary. With three departmental and over two-hundred and fifty shopping stores, it is definitely a must-visit destination for anyone who loves going on a shopping spree. The Stampede Casino is just ten minutes by foot from the Bmo Centre and is one of the well-known attractions in the city. With bottled beers & line dancing on
PESTLE Analysis on United States help us to identify the systematic inputs to analyze the country performance in terms of Political Economic, Social, Technological, Legal and Environmental aspects and determine the objectives to make business decision and also it provide a view to forecast the business need for present and future perspectives. Each factors helps us to identify the current strength challenges and future benefits.
Canada has established a clear goal towards helping businesses have long-term relationships & growth internationally and to save money. Mainly focusing on negotiating better rules/policies that will work alongside local manufacturing and exporting organizations in Canada and around the world. Canada has become willing to aim their business intentions towards working with the WTO and other countries, in efforts to overcome their global presence issues. The “Free Trade Agreement” helps Canada’s exporter and manufacturer gain a competitive advantage globally (with Europe, Latin America and other countries) by exposing them to new customers and investment opportunities (resulting in greater sales numbers). Constant focus on building a