PESTEL and SWOT Analysis of a New Sunscreen Brand Launch

Thesis statement: Many people do not use sun protection on a daily basis and are unaware of the dangers that can be easily preventive by using sun protection.

In World War II the soldiers used a jelly-like substance, called “red vet pet” to prevent themselves from the sun. Finally, Benjamin Green combined this substance with cocoa butter and coconut oil, which created the new line of Coppertone suntan cream. Coppertone has come a long way, to make their product better. As they changed the product, the advertisement changed over the years to appeal to the audience. Although both of these advertisements are being presented to get people to buy Coppertone, the modern day advertising is more appealing than 1944 advertisement; the modern day advertisement has a better focal point, action, general feeling and mood, selection of elements, and audience.

The National Skin Cancer Awareness Program represents the new public health approach. This is because it has been created to prevent and reduce the incidence of skin cancer among teenagers and young adults. It takes into account the social determinants that influence a person’s health. For example, due to the sun’s very strong UV rays, Australia is a very hot country and

Colorscience specializes in cosmetics and suncare products that bring together skin protection, nourishment, and superior color. Their Sunforgettable brushes are the perfect example of this. Each brush brings a layer of natural mineral sunscreen to protect the skin from damaging UV rays, while enhancing the wearer's

EXCESSIVE SUN EXPOSURE AND SKIN CANCER IN AUSTRALIA Genet Degfaw Student ID No. 4559316 20 October 2017 Table of content 1. Introduction------------------------------------------------------------------------------------------------3 2. Background-------------------------------------------------------------------------------------------------3-4 2.1 The importance of sunscreen in preventing skin cancer------------------------------------3 2.2 The Australian population at greater risk of skin cancer------------------------------------4 3.

As many as ninety percent of melanomas are estimated to be caused ultra violet (UV) exposure. This includes UV exposure from artificial sources, such as tanning beds. “Strong evidence now links tanning beds to melanoma, a deadly form of skin cancer that afflicts nearly 69,000 Americans a year.”—USA Today. The more one tans and the younger one is your risk for melanoma increases. However, melanoma is increasing faster in women 15-29 years old, than in men the same age. Furthermore, 10,000 people die from melanoma. This is mainly caused because of tanning beds. As a matter of fact, a person dies every fifty minutes from melanoma, the second most common cancer. Tanning beds triple the risk of one getting melanoma. In fact, every time one goes and tans, the risk gets higher and higher. Following this further, more people get melanoma because of tanning beds than developing lung cancer because of

Many teens today use tanning beds, but aren’t aware of how dangerous they really are. Tanning, especially indoor tanning has been linked to Melanoma and other types of skin cancers. A review of scientific evidence estimated that 400,000 cases of skin cancer in the United States is because of tanning bed and 6,000 cases of Melanoma. An increased rate of Melanoma was found in women under the age of 40, which rose a third since the early 1990’s. As time has

However, this is an argument about the structure of the U.S Healthcare System, rather than causation of skin cancer. Furthermore, Lee stresses that dermatologists use tanning beds to treat patients who suffer from psoriasis, a process referred to as phototherapy, which posed a conflict to my beliefs. This claim did make me question the validity of the link between tanning beds and skin cancer. However, when Lee suggested that dermatologists are monopolizing the tanning industry, he provided evidence that suggested dermatologists have been drastically decreasing their use of phototherapy. As a result, I believe that increased awareness has led most dermatologists to look for new and improved treatments for patients suffering from

According to International Agency for Research on Cancer’s (2007) systematic review about sunbeds and melanoma cancer worldwide, “First exposure to sunbeds before 35 years of age significantly increased the risk of melanoma” (1116). Further research strengthens the link between tanning beds and melanoma. Lazovich et al. (2010) studied the diagnosed cases of melanoma in the state of Minnesota between 2004-2007. The age group they studied was 25-59, and asked the study participants about their tanning bed practices (1557). They found out that the odds ratio “for the likelihood of melanoma in relation to having ever tanned indoors was 1.74…Melanoma risk increased markedly with frequency of use” (Lazovich et al., 2010, 1564).

Tanning salons have created an unhealthy habit that affects the young adults of our country, but also is convincing minors that an occasional visit underneath a tanning bed will do little to no harm. Evidence only proves further that this is clearly not true. UV lights act similarly to UV rays, which create more melanin in the skin and thus increases a person’s chance of developing skin cancer. It may take months or years, but the fact is that while these tanning salons are still in place, people will continue to use them as much as they please. There are few laws that dictate how often a person can go visit such a salon, and this will only increase the diagnoses for skin cancer every year. By banning all tanning salons and limiting the amount of tanning lotions, the country will have less of a chance of losing many people to skin cancer. From the first stages to the most severe, there will be less people having to go get treatment for something that was very well

Imagine going to a tanning salon and asking information on the safety of indoor tanning. The employees tell you that it is safe, in fact, they encourage the use, saying it is good for you. Imagine six months later going to your doctor for a checkup and having your doctor tell you he is concerned about something you thought was a beauty mark. You come to find that you have malignant melanoma, a deadly form of skin cancer at the age of 27. After doing some research it was obvious that going to this tanning salon was the cause. You have just taken a glimpse into the life of Lisa Whitehead who shared her story to prevent something like this from happening to others. This essay will analyze issues related to Indoor Tanning. It will employ the

As the consumer attitude gradually changes, people are more in favor of the natural and safe products in cosmetic market. Australia consumers are not exception. They respected green-added cosmetics, namely, they are increasingly in pursuit of natural, pollution-free cosmetics with no chemicals added. Consequently, the products of chemical-free will gain competitive advantages in Australian cosmetic market to meet the consumer’s psychological needs for green, organic skin care products.

Every hour at least one American will die of skin cancer caused by exposure to the sun. These statistics are alarming and most people are unaware that the sunshine that we all love so much is in fact a threat to our health and good looks. It is up to us to educate ourselves and our children on the harmful effects of sun exposure on the human body like premature aging, physical damage to the body, and cancerous diseases.

The quest for beauty is an endless endeavour at all times. Despite the old saying cautioning us that beauty is only skin deep, billions of dollars is spent on skin care products every year for men and women, young and old alike. In this multi-million-dollar industry, every company tries hard to maximize their profit. One of the most common methods they apply is market segmentation.

We aim to provide Australian and foreign consumers with the highest quality skincare on the market while promoting sustainable behavior and reducing our ecological footprint.