PESTLE Analysis: Pestle Analysis Of Coca Cola Company

PESTEL analyses is a tool that many firms use to assess the factors that may affect the company and try to anticipate risk posed by those factors. PESTEL is an anagram for; Political, Economic, Social, Technical, Environmental and legal factors.

The stock ticker sample for Whole Foods the company is WFM, which is the abbreviation of the full company name, Whole Foods Market. The stock ticker WFM is recognized by the National Association of Securities Dealers Automated Quotations or NASDAQ. Whole Foods Market’s NAICS code is 445110 which determines the company is involved within the supermarkets, and grocery store market (except for convenience stores). The Whole Foods company is listed within the grocery store industry (Yahoo Finance, 2016). This means that the Whole Foods company, while still being an organic product brand, operates in the form of pre-existing retailers and competitors. Whole Foods tries to compete within its industry by offering a wide, specialized selection of natural or organic foods and products to its customers (Sharma, 2015).

. Whole Foods Market might have experimented with the co-CEO position because of the opportunities it can create for the company. For example, having co-CEO’s will allow Whole Foods to have more ideas on how to better the company, how to expand it, or how to implement their main message of healthy living and environment to their target market. This will allow them to have leverage towards their competitors, by being more creative since they have two people running the business. Also, co-CEO will decrease the responsibility and pressure that a single CEO will have, which will allow them to work more efficiently, and add value to the company. Whole Foods decided to go back to one CEO because what they want to refocus mainly on the growth of

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To survive in the global competitive market, most companies keep inventing new products that enable them to remain relevant. Firms compete to create unique products or services that satisfy customer demands through differentiation. Companies can improve on existing products to make them more effective and attractive. Coca Cola founded its company in 1886, with its original recipe; however, due to consumers wants they also created diet, caffeine-free, and special flavored drinks. They created a unique line to enhance their original drink to attract more consumers. In the end, it proves to serve them well to have a wide variety of drinks because in 2016, Coca-Cola’s market cap was $192.80

One of the external factors that have an effect on Coca-Cola is the newer technology. People know that Coca-Cola first provide their product in a form of a fountain drink. It has a fixed ingredient ready for people to get some ice and get Coke from their fountain. But with the advances in the technology today, Coke has invented a new Freestyle soda machine that allows people to create a custom beverage for themselves. Their new machine benefits Coca-Cola because it can shake up the market. It gets people to become curious and want to try it out the new machine. This is an opportunity that could boost the sales for coke and their other fountain drink products.

Coca-Cola Company is one of the best selling beverages companies in the world and it has extended the business worldwide. Coca – Cola Co. is an American manufacturing corporation taking care of the marketing manufacture and retailing of non – alcoholic beverages and syrup products throughout the world. Coca-Cola Company serves more than 200 countries with over 500 brands, and it produces more than 3000 beverage products. Coca Cola has the largest distribution system in the world which gives the company the ability to serve daily more than 1 billion of its products to customers. [Coca-Cola Company. (2010)] Coca Cola Company was established by a pharmacist named ‘John Stith Pemberton’ in 1886 in Columbus with the main headquarters to be situated in Atlanta, Georgia. John Stith is the owner of the five largest non – alcoholic sparkling brands worldwide namely Coca Cola, Diet Coke, Coca-Cola Zero, Sprite and Fanda. Coca Cola employees account to more than 700,000 internationally. In Great Britain, Coca Cola Co. is

The following is a PESTLE analysis for EE. PESTLE is a useful tool for understanding market growth or decline, and such the position, potential and direction for the business. PESTLE stands for Political, Economic, Social, Technological, Legal and Environmental factors, which are used to access the market for the business.

The PEST analysis is a significant mean to establish and study the market growth and decline in a given political and economic conditions, opportunities and barriers. It helps to evaluate the position, potential and direction for a business. Despite being a strong brand, Coca-Cola is influenced by the factors in which the business is performing.PEST Analysis assesses the existing fundamentals of the business in strategic context and effect.

The PESTLE tool is used to scan the external environment factors. This tool is used to understand the effect the external environment has on the business as well as helping the business to come up with strategies to combat the problems

Firms ability to identify a market, develop entry and operational plan, and are able to build a viable competitive advantages shows a strong business strategy. This is possible as firms monitor developments in the operational environment through PESTLE, they are able to develop a competitive advantage which can help them stay in business.

PESTEL (Appendix I) is classifies into six environmental influences including Political, Economic, Social & Cultural, Technological, Environmental and Legal.

Coca-Cola to increase their revenues they need to concentrate on the customer perspectives. The company can increase their revenues by making sure they retain their customers and increase customers that buy their product. The company can make sure that they increase their revenue and customers by analyzing the company’s sales prices, costs for materials and services, quality of products and services, product innovation, timing of delivery of products and services, and improvement in customer service.

Moreover, the newly developed beverage can be copied within a short time. That is to say, after we have seized some market share, we would soon face new rivals entering to the market and reduce our market share. Another threat is the government policies towards to the foreign investments and business. In a foreign country, sometimes we would be affected by some adverse policies.

The changes in laws and regulations, for example, bookkeeping gauges, assessment prerequisites and natural laws and outside locales may influence the book of the organization and their section in remote nation. Other than that, the progressions in the way of business as non-fermented refreshments can increase aggressive item and valuing weights and the capacity to enhance or keep up the offer in deals in worldwide market as an aftereffect of activity by contenders. Nonetheless, Coca Cola persistently checking the strategies and regulations set by the administration.