PESTLE Analysis of aSports Club

Performance-enhancing drugs (PED 's) have been an issue for many decades now for the medical and sports field. Olympic and professional athletes have been using them to gain an upper hand on the competition, but some may ask if it 's really worth it? Studies show that performance-enhancing drugs have been proven to negatively affect the health of athletes who take them. Simply put, performance-enhancing drugs could either improve athletic performance or can be extremely dangerous, in certain situations, deadly. There have been strict rules and drug testing in the professional sporting organizations, as well as in world competitions. For example, in the summer of the 2016 Rio Olympic Games, in two of the

1. Macro environment analysis: the major externals which affect company’s decision making, marketing strategy and performance. It includes:

It is also important to consider the MACRO environment whilst planning for future areas for development as these factors can have an impact on possible training. PESTLE is a useful tool to enable us to do this. PESTLE assesses the market, including competitors, from the standpoint of a particular proposition or a business. PESTLE becomes more useful and relevant the larger and more complex the business or proposition, but even for a very small local business a PESTLE analysis can still throw up one or two very significant issues that might otherwise be missed.

The Olympics now have various organizations and committees delegated to testing for and eliminating the use of performance enhancing drugs. The most recent Olympic committee for the Games in Vancouver was partnered with the World Anti-Doping Agency, the Canadian Centre for Ethics in Sport, L’Institut national de la recherche scientifique — Institut Armand-Frappier, the United States Anti-Doping Agency, and LifeLabs to collect and test approximately 2450 blood and urine samples (“Anti-Doping Initiatives”). Their meticulousness and commitment was most definitely justified. Olympic athletes implicitly agree to a social contract of fair competition. Those athletes who take steroids have an unfair advantage over those who do not, and therefore these athletes are breaking this social contract.

In recent years the number of athletes caught using drugs has increased dramatically. The use of a illegal or unprescribed drugs can cause serious problems and unfairness in many ways. Certain drugs can cause harm to the user and the people around the user, most student athletes do not even know what they are putting into their bodies. With all the risks many persons propose student athletes to be drug tested at random.

A business owner must be aware of the fact that he needs to maintain certain standards in health and safety if he wants to continue operating his business legally. These are very important as they make sure that not only the customers and clients, but also the employees who are working there day and night are free from any kind of risk in the workplace. Meeting the minimum regulatory requirements is particularly important as they help in carrying on the business without a possible threat of any sort of litigation and within the boundaries of the local law.

Doping has widely become known as the use of banned substances and practices by sports personnel particularly athletes in an attempt to improve sporting performances. No sensible fan of sport today denies the prevalence of drugs in virtually every major sport, yet none would argue they can ever be eliminated completely. Money alone would seem to guarantee that much. High profile athletes today are competing for high stakes, not just millions, but dozens of millions. The fear of losing everything career, opportunity, contracts, name, fame, and money is pushing more sportsmen all over the world to use performance enhancing drugs, mainly

Macro environment comprises external forces that organisation cannot directly control, instead organisation need to manage their macro environment in a way that benefits them ("The Macro Environment & Pest Analysis", 2016). The PESTLE analysis is the most widely recognized approach for considering the external business environment (Gupta, 2013). PESTLE analysis stands for Political, Economic, Social, and Technological, Legal and environmental analysis and describe a framework of macro environmental factors utilized as a part of the environmental scanning component of strategic management. Generally, all the PESTLE factors might not important for all types of industry its depends up industry nature or size. This PESTLE analysis is based on Accor Hotels in Australia which is a famous and globally recognise hospitality brand.

Macro environment is crucial to the development of a company. All the external factors can have huge positive or negative influences on Travis Perkins plc, therefore a better understanding of the environment of the company is of supreme significance (Peng & Nunes, 2007). Among all the analysis tools, PEST analysis is one of the most effective tools to analyze the external environment of a company (Riley, 2012). This part will demonstrate PESTLE analysis of Travis Perkins plc below. The result of PESTLE analysis can be demonstrated in the following table 1.

The athletes who use drugs are cheating. They disobey the law and escape the punishment due to the advanced technology which makes it harder to detect the drugs. So, more and more athletes choose to improve their performance by this way. Furthermore, athletes show no respect to themselves and spectators if they take in drugs before the competition. Maybe they do not believe that they have the ability to achieve good results after hard training or can not bear the pressure of failure due to less training. What the spectators want to see is the real ability of the athletes though they also want to watch excellent competitions. In addition, the athletes who use drugs will never experience the joy and fun during the competitions and training. For the athletes who want to use drugs in games, what they are thinking about is only the medals, awards and money, they never really think of the significance of sports so they cannot enjoy the process of the competitions and training.

The PESTLE analysis can be used to assess the strategic relevance of the six principal components of the macro-environmental: political, economic, social, technological, environmental, and legal forces. It can be used as a tool by companies to better understand of the macro- environment they are operating in.

Many people believe that drug use in professional athletics is not a serious problem, however it is more widespread and serious than people think. In professional athletics the use of drugs is looked upon as somewhat of a serious problem, but is also very discrete and low key. Every once in a while one might see a prominent figure in a certain sport being reprimanded for the use of some outlawed drug, however this is just one of the many who happened to get caught. Athletes today seem to find no moral problem with using performance-enhancing drugs, or in other words cheating. Also many of them feel that because they are "stars" there should be no repercussions for their illegal activity.

The environment is like a double-edged sword, providing companies opportunities but threats as well. Therefore, in an increasingly hostile marketplace, a systematic and careful environmental analysis is supposed to be considered by companies (Johnson et al, 2011). The macro-environment of a company can be analysed by the framework of PESTEL, which includes six categories: political, economic, social, technological, environmental, and legal (Johnson et al, 2011, Appendix A ).

With this in mind, the PESTEL model was developed to give researchers and practitioners a framework in which to consider the broader business environment. PESTEL stands for Political, Economic, Social, Technological, Environmental and Legal. Furthermore, a PESTEL analysis is a technique that evaluates the potential impact of political, economic, social, technological, environmental, legal factors on an organization. This set of factors represents a broad set of industry and environmental considerations that any organization should make when designing strategic goals

An organization is an open system; therefore it interacts with its environment. To manage the relationship with the environment, a large part of strategic planning is concerned. The environmental factors can be divided to 2 main categories, which is MACRO and MICRO .Macro environmental factors seriously affect an organization business practice, profitability and future progress. It can