PESTLE Analysis on Tesco

PESTEL analyses is a tool that many firms use to assess the factors that may affect the company and try to anticipate risk posed by those factors. PESTEL is an anagram for; Political, Economic, Social, Technical, Environmental and legal factors.

Tesco, which is British-based, is an international grocery and general merchandise supermarket chain. Tesco is the 3rd largest global retail store and the largest British retail store based on profits. Tesco was founded in 1919 by Jack Cohen from a market stall in London. Today it is one of the largest retailers in the world. Tesco’s main business is retailing in the UK, which provides 60% of all sales and profits. Tesco has the widest range of food of any other shop in the UK. Its two main food brands are it’s Tesco’s Finest and Everyday Value ranges, both of these products sell over £1 billion products per year. Tesco’s are also really clever about where they position their stores, they usually position the stores on cities or town’s high streets because they know that there will be a large number of people passing the store every day. This way there is a big chance of a lot of people entering the store and buying products because of this they will make more money. If the store isn’t situated in a major city or a busy town centres high street then they will usually position their stores in an area where there are no other big supermarkets in the surrounding area so the local people will have to use Tesco because there is not anything else. Tesco’s “every little helps” policy means that everything the company do is for the customers, employees and communities and this makes a lot of people want to shop at Tesco’s. Tesco also other loyalty cards called “Tesco Club

The scale of Business that Tesco would be is international as they are in a small amount of other countries other than Great Britain. On the other hand Dartford Borough Council is local because it only supply’s/helps one area in which it is found in.

This report will demonstrate, apply and evaluate knowledge and understanding of key managerial disciplines of the chosen high street retailer, Marks and Spencer, in different real-world global contexts. According to the report by Deloitte, the retail industry is undergoing immense changes and faces a tough competitive

The portfolio of the commercial network Tesco increasing day by day which is creating lots of opportunities in the market. In 2012, they opened more than 650 shops in which 440 were international. This global diversification could help the company in the improvement of his economy of scale and limiting to the minimum

The name of the company that I am going to be studying is called Tesco. It has its headquarters in Chesnutt, but has many stores around the country. These stores are in many cities including Manchester, Birmingham, and London. It has many types of stores and includes Tesco Extra (24 hour), Tesco Metro (located in town centres) and Tesco Express (attached to garages). It sells many things including food and non-food items. These items include: toys, food, drinks, toiletry, CDs, videos, DVDs, books, cosmetics, medicine, tobacco, alcohol, fruits, vegetables, electrical goods, clothes, organic food. In Newport there are stores based at Spotty and Masalas.

This affects Tesco because the amount of human’s capital increases as they train staff who doesn’t have much experience, so way once they have trained they will perform well for the company which leads to positive reputation. This is a type of investment in human capital which will benefit the employees as well the performance to the company.

Tesco has expanded into many other countries over the years, but as the “BRICS” economies are becoming increasingly attractive, an opportunity to venture into these economies seemed to be a ‘rising star’ for Tesco. Tesco’s ‘eye on the prize’ meant that they took their eyes off what made them successful in the first place- their UK stores. Ultimately, expansion into China, India and Thailand has left what was their ‘cash cow’ UK stores to currently become their ‘problem child’. Losing focus on their original investments meant that they “slipped behind in terms of stores, service and innovation.” http://www.bbc.co.uk/news/magazine-17767565 In addition to their struggles to maintain the success of their UK stores, focus on China, Thailand and India had a massive impact on their competitors such as Asda, Sainsbury’s, Lidl and Aldi. During the time that Tesco focused on the new move, it was an opportunity for its competitors to steal Tesco’s 30% market share – Sainsbury’s brought in “By Sainsbury’s” and Asda brought in “Chosen By You”. When Tesco realised their mistake and focused their attention on their UK stores, they invested in the “Big Price Drop Flop” but the £500m campaign only damaged their branding image, as customers thought the quality of their products had dropped. It was a clear step by step process for Tesco losing its place

Tesco operates in 14 different countries. Therefore its performance may be influenced by the local legislation and political factors. There are

In the first place I will begin with concise presentation of the firm I am expounding on. Tesco PLC is a international global general merchandise and grocery stock retailer whose headquater is situated in Cheshunt Hertfordshire, United Kingdom. Tesco offers an extensive variety

The stock ticker sample for Whole Foods the company is WFM, which is the abbreviation of the full company name, Whole Foods Market. The stock ticker WFM is recognized by the National Association of Securities Dealers Automated Quotations or NASDAQ. Whole Foods Market’s NAICS code is 445110 which determines the company is involved within the supermarkets, and grocery store market (except for convenience stores). The Whole Foods company is listed within the grocery store industry (Yahoo Finance, 2016). This means that the Whole Foods company, while still being an organic product brand, operates in the form of pre-existing retailers and competitors. Whole Foods tries to compete within its industry by offering a wide, specialized selection of natural or organic foods and products to its customers (Sharma, 2015).

Current ratio- A ratio over 1 suggests that the company would be able to pay off its short-term obligations if they came due at that point. All three companies have a current ratio of over 1 indicating they all have the ability to pay off this kind of debt. Chubb’s current ratio is the highest, with PHLY in the middle, and Travelers with the lowest current ratio.

Tesco also have social factors that affect them, as the business have charity centre in helping the less privilege people and the more these people gets poor, the more they will have to stretch to help out which also spending money.

Changing the way energy in buildings is monitored, controlled and consumed can bring down CO2 emissions and reduce costs (Faucheux & Nicolaï, 2011) .

Tesco had to adapt to the local requirements, offering new solutions to previously recognized issues, by combining centralized purchasing and working with local suppliers, Tesco achieved economies of scale and transfer the benefit it to its customers in its express outlets. It actively engaged in creating a favorable environment in various markets; from bringing its UK based suppliers to USA and setting up in DC to engaging in Thailand with local community to explain the benefits of its value chain.