PETA Ideology

Employees and Managers in RSPCA set marketing objectives in order to create awareness of their products and services to public, to increase their sales in stores, promoting their products and services, launching new products services and brand image. One of their market objectives is “To work for the welfare of pet animals”. This organisation is set up to improve the welfare and support animals from cruelty and provide loving home for them. Another objective is “To raise standards of regulation in animal welfare and ethical journal across the world”. This objective is set by the business to ensure support animals from cruelty and to stop brutality to animals and ensure it applies across the world. On the other hand, another objective for RSPCA is “To improve the lives of animals by putting an end to suffering of animals”. This business aims to stop the suffering of animals when used in experiments that can affect them negatively and kill them.

The People for the Ethical Treatment of Animals (PETA) is one of the most recognizable organizations within the animal rights movement, due in part to their attention grabbing antics and controversial advertisements. While PETA has been successful in creating visual rhetoric that generally appeals to the audience’s cognitive reasoning and emotions they are often not successful in catalyzing actual change in behaviour.

The truth about PETA, is that they do not want all animals to roam free. They want the population of dogs and cats to be reduced through spaying and neutering. They would like people to adopt animals from pounds or animal shelters, rather than buying from pet shops or breeders. They do claim to be the number one animal activist groups out there. Are they who they claim to be? What they don't advertise, is that

The abuse of Animals is increasing around the world, for personal and recreational uses. Animals are used in ancient and modern medicine to cure different types of illnesses and diseases. Animals are also being used for testing different types of hygiene products; which leave many of them are left scarred for life, while others are left to die in a cage. Animal rights groups around the world are working around the clock trying to stop this abuse, groups like People for the Ethical Treatment of Animals (PETA), and Humane Society of the United States (HSUS). Are working around the clock to make sure such practices stop. This paper will demonstrate how modern liberals view animal rights, and how animals are viewed within society.

PETA, though it does many things, has four main objectives. They focus on animal cruelty on factory farms, which are also known as confined animal feeding operations (CAFOs) and intensive livestock operations (ILOs). These farms are more worried about profits and high volumes of goods than they are about human health, safe food, the environment, fair treatment of animals, and the surrounding economy (Factory Farms). PETA also focuses on cruel treatment to animals in laboratories, in the fur trade, and in the entertainment industry (like Khartoum). They also work on projects helping birds, beavers, and abused backyard dogs, as some examples. To reach the public, PETA uses many tactics, including working “through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and direct action.” (PETA: Official Page). PETA tries to reach the public any way possible.

PETA’s main principle is that “Animals are not ours to consume, wear, experiment on, or for the use of our entertainment.” In layman’s terms, animals should be able live their lives without interference from humans.

As a college student, I have seen things over the years that has concerned me on the world's approach to animal rights. Animals are still not treated fairly as humans are. In Vicki Hearn’s article, “What’s Wrong with Animal Rights”, she did not provide the audience with strong examples of ethos and logos but provided her audience with a numerous amount of pathos. People who own, work or care about animals and their opportunity to live as equal as humans do.

For example, PETA supposes that “animals are not ours to eat, wear, experiment on, or use for entertainment. To abide by this principle, we must leave animals free to overrun and destroy our property, to eat our food, even to kill our children” (586). In my opinion, I do not think PETA means to let the animal destroy the human’s properties or kill children. PETA just wants to let the animal have the free life, but we still put them under control. I cannot agree how the authors explain PETA’s principle, the authors approach that principle negatively and think PETA as a bad association. The Vice President of The Humane Society Michael Fox explains, “The life of an ant and that of my child should be granted equal consideration” (586). This principles is impossible true, we have to compare the value between human’s life and animal’s life. In some case, using a mouse to test vaccine can make a curve rescue million people. If the scientists do not test their vaccine or medicine on the animal, how can they see the effect of those medicines in a live body? We have used an animal to support our life for a long time. In some situations, we should use animals to make the interests of

Imagine this; You are wearing blinders next to your eyes, like the horses that pull the Amish buggy. You can’t see left, you can’t see right, you can only see straight forward to your set destination. This is how I imagine PETA and its followers when they wrote their most recent article about the FFA and their views about it. They only saw one view of the FFA and that was the only way they promoted it. You would think they would be thanking the FFA for all they do against animal abuse and their work of promoting animals as more than just “food” or a “project”

As one of the most well-recognized animal rights organizations, People for the Ethical Treatment of Animals, better known as PETA, uses different rhetorical techniques in order to convey their message that “it is the right of all beings - human and non-human - to be free of harm.” (peta.org) PETA has made a significant impact on the animal rights movement over the past 36 years through their persistence, campaigning, and advocating for animal rights. According to PETA’s website they focus their attention on the four areas which produce the greatest amount of animal suffering: factory farms, the clothing trade, laboratories, and the entertainment industry. “Creative appeals of an advertisement [determine] the persuasive style of the message content. Message content consists of what is stated in the ad as well as the manner in which it was said. Persuasive or creative appeals of advertisements have been depicted in numerous ways including fear, humor, sex, and intellectual appeals” (Bebko, and Sciulli 23). PETA fights for ethical advancements with regard to humane treatment for animals while attempting to elicit the same compassion a person would have for another human being. It is the goal of PETA’s unorthodox rhetoric in videos, exposes, protests and campaigns to acknowledge animals rights issues to

PETA’s website have so many things that you can do and find out about and you have the options to volunteer, work at PETA, donate, or intern at PETA (PETA). The way that they do this is by having a big advertisement about animal cruelty and they also have plenty of pictures of animals being treated terribly because that way you can see their point of view and join them out of sympathy or common interest. In my opinion, I feel like PETA uses the prognostic and motivational frame. The reason for motivational frame is because they want to motivate you to join their protest events and protest against animal cruelty. There is this one incident where PETA wrote a letter to Homeland Security to stop the race because it is animal cruelty for forcing dogs to run more than a thousand miles in the ice cold weather (O’Keefe). They take action for what they feel are wrong and immediately take action to it. Also, I feel like their solution to everything is basically stop the animal cruelty by being vegan, treating animals with respect, and don’t wear them around your

In “The Case for Animal Rights,” Tom Regan emphasizes his philosophy on animal and human equality. After reading further into his work, he illustrates a societal system that belittles animals and their significance to our own existence. Regan conceptualizes that animals won’t have real rights unless we change our beliefs. We need to acknowledge a problem. After identifying the issue, we must recognize that there is a need for change in society. In addition, he also reiterates the importance of the populace changing the way they view animals. The way society views animals will create a snowball effect that will influence politicians to also believe in animal rights.

The authors acknowledges that, “ PETA seeks any media attention regardless of whether is positive or negative, and utilizes the potential shock value of media to popularize it's cause, name or point” (Matusitz, Jonathan and Forrester). Any attention is good attention, even negative for PETA. Negative attention is actually more beneficial to them, because controversial will always capture the notice of others more than positive. As a result, more followers; and more followers equates more lives of animals saved. At the end of the day, PETA is controversial, because they want to get their point across & the only way to accomplish this is through controversy.

my essay is about PETA. PETA is an association of "People for the ethical Treatments of Animals". This organization is internationally recognized and it is a no profit and charitable. Peta was founded to defending the right of all animals. People who adhere to this organisation are convinced that animal should not be used to do experiments, to be eaten, worn as fur, or used for entertainment such as circus. Peta would like to make people aware that animals were treated so kind and decent. Peta is proposed as a first objective to solve the problem of cruelty to animals and suggest that all those who witness animals abuse to publish these act. Ingrid E. Newark is the president of Peta and she founded this organisation in March 1980 with fellow

PETA sometimes exploits people's culture or religion as a communicative practice to achieve more power. They make people believe that they should join the movement because it is in accord with the ultimate goals or guidelines of their held beliefs. One perfect