PETA: People For The Ethical Treatment Of Animals

The truth about PETA, is that they do not want all animals to roam free. They want the population of dogs and cats to be reduced through spaying and neutering. They would like people to adopt animals from pounds or animal shelters, rather than buying from pet shops or breeders. They do claim to be the number one animal activist groups out there. Are they who they claim to be? What they don't advertise, is that

Peta investigation found a farmer killing injured turkeys by beating them with a metal rod, leaving them alive and tossing them aside to slowly die. The industry deemed this act as legal and ignored the farmers beating the turkeys. Many turkeys were taken to the slaughter sick and half dead for being loaded on the transportation truck and given no water or food and traveling through unforeseen weather conditions. The final words of Alec Baldwin from the PETA investigation is when you sit down at your table, become a vegetarian for the sake of all the animals in the world. The problem with the animals continue to be abuse are people turning their heads to the abuse. The profits from the animals are more important than their treatment.

The People for the Ethical Treatment of Animals (PETA) is one of the most recognizable organizations within the animal rights movement, due in part to their attention grabbing antics and controversial advertisements. While PETA has been successful in creating visual rhetoric that generally appeals to the audience’s cognitive reasoning and emotions they are often not successful in catalyzing actual change in behaviour.

Issues concerning animal rights are often controversial. Various attempts at making human life more convenient interfere with the lives of animals, endangering them. Overtime these practices, such as deforestation, lab testing on animals, and poaching, can increase the risk of the animals involved becoming extinct. Several different organizations attempt to combat the risk posed to endangered animals by creating ad campaigns to raise awareness of the harsh effects losing such animals could cause. The World Wildlife Fund, for example, made the image above with the hope that people might either change their harmful ways or contribute to groups that attempt to save animals. By identifying the ways in which this image can be considered an argument

PETA’s main principle is that “Animals are not ours to consume, wear, experiment on, or for the use of our entertainment.” In layman’s terms, animals should be able live their lives without interference from humans.

In today’s society, our bodies have become the front image in all aspect of our lives.. Healthy living styles and tips have exploded all over media across the United States. Veganism is one of the upcoming lifestyles that thousands of families around the countries have adopted into their eating habits. Beyond the health benefits of cutting out any and all animal products, veganism has become the face to animal abuse, especially in the produce, handbag, and makeup industry. Companies like People for Ethical Treatment of Animals (PETA) create projects and advertisements to encourage people to go vegan. Recently, PETA has connected with Traci Bingham,a famous TV actor, to launch a digital and poster advertisement. The advertisement displays Bingham’s naked body painted like the parts of farm factory animals used for produce in supermarkets. The advertisement “All animals have the same parts” seeks to use ethos, pathos, logos, and kairos to argue that animals such as cattle have the same body parts as people, and therefore are of equal value to human. Traci Bingham’s credibility with the sponsorship of PETA use the image of a naked woman to draw the desire of veganism to both men and women in an era of health, fitness, and equality.

A growing number of people are concerned with the rights of livestock. Some are demanding basic human rights for these animals because animal abuse laws do not apply to them. The meat industry is a multi-billion dollar industry which tries to maximize profits at the expense of the animals which can ultimately affect humans as well. Organizations and people are trying to expose the meat industry with academic journals, ads, and documentaries. Not only are organizations and individuals targeting the industry, but they are also targeting the heartstrings and ethics of the audience. Ava Park wrote an academic journal, “The Dark Side of White Meat,” which takes an academic approach when analyzing the treatment of animals in the meat industry. PETA

When discussing the ethos of a topic, the most important point to consider is the credibility of the organization that distributed the information. If the source has had bias information in the past, then viewers may have a different opinion on them. As a result of this, their thoughts on the image and the topic may be dishonest. When looking at an image with no inaccurate facts or bias information, readers should be able to formulate a truthful opinion on the piece. The organization that created this image is PETA, People for the Ethical Treatment of Animals, which is well known for speaking the truth about animal cruelty and the actions that need to be taken in order to end the inhumane actions that are continuously done to animals. By the

The PETA act is ineffective. The organization is using child abuse and obesity to their advantage by putting the image of an overweight child eating a hamburger and stating "feeding kids meat is child abuse". Anyone would know that there are different causes for obesity and meat would not be the worse. Therefor PETA used the picture and banners as a form of "attention getters" not facts.

PETA, an animal rights organization, has been known over the past several decades to post racy ads. In June of 2013, PETA launched an ad with the purpose of getting its audience to go vegan. The ad is a photo of a toddler with a lit cigar in his mouth with the quote next to it, “You Wouldn’t Let Your Child Smoke. Like smoking, eating meat increases the risk of heart disease and cancer”. The ad included “Go vegan!” in the bottom right corner with the organizations logo next to it. PETA is trying to send a message to its viewers to stop eating animals. The attention drawing ad evokes an emotional response, contains logical reasoning and is from a credible source.

PETA is an animal rights organization based in the United States. Much of the information on PETA’s website involving animal testing depict it as cruel and unnecessary. One page in particular

PETA believes that the treatment of animals in factories, laboratories, entertainment, as well as well as the clothing trade is unethical, and to the members and supporters of PETA this justifies their movement and ideologies. Our book also states that another function of ideology is it gives the movement a temporal perspective, by giving a history, an assessment and a concept. Animals have always been bread to be eaten; it was a lively hood even for some. However, over time it just grew into something bigger to provide for our own selfish needs and the way we started to raise animals to provide not only food for our consumption, but also fur or skin for our clothes etc. was inhumane. PETA believes by fighting for animal rights through campaigns, and ads, etc.

PETA, though it does many things, has four main objectives. They focus on animal cruelty on factory farms, which are also known as confined animal feeding operations (CAFOs) and intensive livestock operations (ILOs). These farms are more worried about profits and high volumes of goods than they are about human health, safe food, the environment, fair treatment of animals, and the surrounding economy (Factory Farms). PETA also focuses on cruel treatment to animals in laboratories, in the fur trade, and in the entertainment industry (like Khartoum). They also work on projects helping birds, beavers, and abused backyard dogs, as some examples. To reach the public, PETA uses many tactics, including working “through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and direct action.” (PETA: Official Page). PETA tries to reach the public any way possible.

PETA (People for the Ethical Treatment of Animals) is an American organization for animal rights. It gives voice against four major issues regarding treatment of animals such as fur farming, using animals for entertainment, factory farming, and animal testing. PETA also fights against eating animals, killing of animals, keeping chained dogs, bullfighting, and cock fighting. Even though the organization intention is good to save the life of the animal, PETA is often considered as unrealistic and extremist. PETA states that creating the institution of breeding, as “pets” are selfish. According to Newkirk who led PETA, the word “friends” should replace the term “pets.” On the contrary, there are people who are not ready to accept the several arguments of the PETA organization, as they are not suitable for the day-to-day human life. Nearly 75 percent of the human prefer to have non-vegetarian food items, have pet animals, and interest in animal entertainments. People against PETA have an argument that the consumption of grain for animals is greater than for humans. PETA can fight against the act of torturing animals, but should not stop animals being used for food as they are also considered as food as animal helpful for human lives. It does not mean that ever one can kill or torture animals unintentionally, but it is to mean that PETA’s campaigns against animals being used for food, for researches, and for entertainment is wrong and they should be liberal in some

Every year, over billions of innocent animals, are dying, poisoned, and killed as a result of million experiments that are tested on them. These new experiments are not hundred percent guaranteed. However, these experiences may work with animals and give positive results, but when it tests back on the human, it gives the opposite results. The animal welfare campaign finds that testing new products on animals is an inhuman and a cruel thing and it should be stopped. So, they start making attacks around the world telling people how these experiments are dangerous and harmful to the animals and show them how these animals suffer when it affects them negatively. As a result of these campaigns, a significant number of people stopped buying products that are tested on animals such as makeup, face masks, lotions, and various kinds of medicines. Likewise, there are many kinds of food are tested on animals. Therefore, many people decided to become vegetarians. Consequently, testing new food, medical, and beauty products on animals is unnecessary due to the differences between animals and human genes, the harmful effects on animals, and the alternative methods for testing new products that take the place of animals.