PROJECT ON CUSTOMER RELATIONSHIP MANAGEMENT WITH RELIGARE SECURITIES LTD

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1
PROJECT ON
CUSTOMER RELATIONSHIP MANAGEMENT
WITH
RELIGARE SECURITIES LTD
(REGIONAL OFFICE, BMCC ROAD, PUNE)
TABLE OF CONTENTS
Chapter 1. Rationale of the Study.
Chapter 2. Objectives of the study.
 Title of the project
 Objective of the study
 Scope of the study
Chapter 3. Profile of the company.
Chapter 4. Review of Literature.
Chapter 5. Research Methodology
 Research Design
 Data Collection Methods / Sources
 Sampling Plan which should include sampling unit, sampling size and sampling methods viz. questionnaire methods interview methods observation etc.
Chapter 6. Data Analysis and interpretations using various charts and graphs
Chapter 7. Findings
Chapter 8. Limitations (if any)
Appendix –
 Copies of questionnaire
 Copies of
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Actual and personal meeting with existing customers and employees has brought me to the reality of the effectiveness of the system and their success. For analyzing the same factor I staked my whole duration of the project and simultaneously for internal study and market watch and other group assignments.

Questionnaire is based on the existing services and the satisfaction level of the existing customers which includes questions like Name, Age, Gender, Income, Investment Frequency, feedback about services which they are provided like conformation, calls, suggestions, solutions on stuck money like dead investment and all.
On an average all the customers are happy with the company and look forward to the growth of it.
C. Scope of the study:
Scope the this study is it will assist Religare to get its own Customer Relationship Management system mirror well and it will get all the important things before eyes to apply all the possible ways to provide a superb service to the customers and accordingly make them loyal and retain them long lasting and also to get new customers to be served. Scopes can be stated in few points as follows. o Maintain current / existing customers. o Achieve new potential customers. o Retain all the customers.
o

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