PacSun Store Analysis

1089 Words Jun 12th, 2007 5 Pages
Customer ProfileThe current customer of the Junior girls department of the PacSun are young women who are driven by surfing, skateboarding, snowboarding, and other associated actives and lifestyle.

The typical customer wardrobe is consists of everyday casual apparel that is versatile enough for excessive movement and wear.

Customer Demographics:•Female•14-18 yrs old•middle class• high school education•have average 2 siblings•parents both work, have college degrees•outdoor active lifestyle•interest in surf, skateboarding, and/or snowboarding•personality is free spirited, spontaneous, social, and sport orientedIn regards to the statistics of the buyer profile compared to the actual product consumer profile is influenced by outside factors.
…show more content…
I feel that the customer is a teenager with working parents and most shop is done on own. The customer is give fixed amounts to spend and pre-though periods through out the year. The consumer is likely to be working a small part-time job and spends paycheck on personal wants and entertainment. The loyal PacSun customers like to create their own activities related style through items at the store. There clothing chooses are selected more through durability and versatility, then innovative trends. The customer is entertainment seeking and dedicate. It is more like that the customers of PacSun are returning customers then new ones, once image is established by consumer, they tend to continue on the same path.

II. Modification MixAs a buyer for PacSun it would be advisable to really study the store surroundings because even though the seasons are changing, it is likely that customers will purchase tank tops andshort-sleeve shirts year round. The need for jackets is usually slim, but a wide range of sweatshirt and sweaters is a necessity because the San Diego area does get windy during the end of the year. Being a buyer for specific classification of customers is defiantly easier when in a usually predicable climate, like San Diego. Knowing the trendy colors for each season is more necessary then knowing the trendy cut shirt cuts, because the PacSun consumer wants to be able to wear the item for season after season, not just for a few months. The most
Open Document