Pacific Brand Case Essay

Pacific Sunwear, more commonly referred to as "Pac Sun" is currently one of the top retailers of men 's and women 's apparel in the streetwear and action sports clothing business. The original Pac Sun was opened in 1980 by Tom Moore in California as a shop that catered to surfers from the area. As time went on and the 'surfer look ' faded out, Pac Sun restructured its image in the '90s as more of a casual apparel retailer for young men, and eventually ventured to include women 's clothing as well as footwear ("History of Pacific Sunwear of California, Inc.", n.d.). Consisting of mostly mall installations in addition to a number of freestanding stores, Pac Sun continued business at an adequate rate through the 2000 's but seems to faltering as of late, as they have filed for chapter 11 bankruptcy as of this past April (Woolf, 2016).

Using the full spectrum of segmentation variables, describe how Scouts Canada could segment its market place.

1. As a marketing consultant for a chain of hair salons, you have been asked to evaluate the kids’ market as a potential segment for the chain to target. Evaluate the kids’ segment against the four criteria for successful market segmentation.

1. Based only on the cluster analysis data, which preference related variables are most useful for segment identification and evaluation? Which variables are least useful?

segmenting customer groups. The psychographic segment variables include people with similar personalities, values, and lifestyles. The last of the segmentation bases of the U.S. consumer markets would be behavioral segments. These are actions a person takes in purchasing and using products and services. Some of these segment variables include outlet type, direct, product features, usage rate, user status and awareness/intentions. Once the segmentation of the market is developed, the second step is to group products to be sold into categories. One can then develop a market-product grid and estimate the size of the markets. A market-product grid is a framework to relate the market segments of potential buyers to products offered or potential marketing actions by an organization. 3 Steps four and five consist of using the segmentation will help to develop the target markets, which in turn will then lead to successful marketing actions. Successful segmentation depends on

How should this market be segmented? Identify the key segmentation variables that are relevant for this market.

1) Can you identify examples of decisions about each part of the marketing mix (product, place, promotion, and pricing) that are being made in the cookie program? The Product is Girl Scout cookies as well as the Girl Scouts themselves. Since 1912 Cookie sales have played a major role in supporting the Girl Scouts organization at the council and troop levels. Being able to target certain people can be tricky sometimes specially if you don’t know what you’re doing or what your target is. You have to be able to sell yourself as well as the product and who better to sell Girl Scout cookies then young girls. The Girl Scouts mainly target the middle and upper class

21) Scotty is in the process of opening Suburban Legends SK8S to sell boards, wheels, trucks, clothing, videos, and skateboarding related collectibles. The first thing Scotty should do when setting the store’s prices is to ____________.

In order to select the segment, there is a need to develop measure of segment attractiveness. The following are the list of some of the criteria that I used in selecting my target segment:

By looking at the demographic factor of age, we segment the market into 3 types of customer group which is “children, teenagers and young adults”, adults, and senior citizens. Those below 25 years old are belong to the “children, teenagers and young adults”, 25 to 55 are considered adults, while above 55 are belong to the senior citizen.

The segmentation has been done on the basis of buying behavior of the customers. Knowledge of segment buying behavior can help redirect marketing resources for profit gain.

Carefully evaluate the pros and cons of the segment markets and determine the market where the product has definite advantages over other

I have used the same segmentation system used by fashionfitr in the past with the Netherlands. They had divided the market between four categories:

“A task force concluded, the past segmentation did not fully address the emerging shift in customer needs” “(Xiameter Case Study). Dow Corning had to thus try different segmentation variables, alone and in combination to find the best way to view the market structure. (Kotler et al, 2008).

We begin оur analysis by stating the fоllоwing assumptiоns that there are M segments in the market. Let and denоte the weight оf the segment characterized by the value i in the market (i.e. number оf pоtential cоnsumers whо belоng tо the segment identified by the value i in the absence оf gооdwill оf firm) and tоtal pоtential custоmers in the market.