Pacific Coffee Marketing

5484 Words22 Pages
HTM 2121

TOURISM AND HOSPITALITY MARKETING

PACIFIC COFFEE COMPANY
MARKETING PLAN

Lecturer: Clare Fung
SEM005: Monday 17:30 – 18:30
April 11th, 2013
AN Xini, Michelle
LAM Olivia Looi
YUNG Sin Yi, Cindy
TSE Hung, Angela
CHAN Ka Yan, Katrina

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Word Count: 5337

Table of Contents
1.0
Executive Summary ......................................................................................................... 4 2.0 Business Concept .............................................................................................................. 4 2.1 Mission Statement
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12 3.3 SWOT Analysis ............................................................................................................................................ 13 3.3.1 Strength ................................................................................................................................................. 13 3.3.2 Weakness .............................................................................................................................................. 13 3.3.3 Opportunity ......................................................................................................................................... 14 3.3.4 Threat ..................................................................................................................................................... 14 4.0 Competitor Analysis: Starbucks Coffee Company ............................................... 15 4.1 Profile .............................................................................................................................................................. 15 4.2 Strength

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