Pacific Medical Supply Company

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PACIFIC MEDICAL SUPPLY COMPANY | Case 6 | | Submitted to | Samy AhmedFaculty Member: MKT 445Sales Management | Submitted by | Medhad Nasser Chowdhury082735530Section : 01 | 3/24/2013 | Case Background Pacific Medical Supply Company was a prominent supplier in the southern California region. They used to supply medical instruments and all other itineraries using a distribution channel consisting of sales commission based Sales force. Jim Shine, the owner of Pacific Medical, started off his career with a background of a salesman at a beach application store. His first venture into the medical supplies business commenced in a garage and slowly climbed up to be a fully fledged business covering Southern California meaning…show more content…
Nicole was a natural in sales if there ever was one. She could bond and rapport with anyone from purchasing agents to direct customers. Her sales style was to nurture her customers by being honest and prepared. She approached her sales role as an expert consultant who could solve customer’s problems and fulfill needs with her products. Nicole basically put a tick on all the best traits a salesperson could have: Jim Shine’s business model was excellent as per the business’s requirement. He took up the opportunity of Chinese products having very low cost and a high margin of profit. The 80-20 profit model was formed where only 20 percent of the products sold had a 80 percent profit margin. His business model was designed with excellence with a vision very well stated. Jim Shine had his business running with a sales force for a distribution channel. He believed his sales commission structure was well to do till one of his employees Nicole Landis maximized her sales productivity and cracks started being visible in Jim’s commission structure. It was seen, while making the structure Jim put up lucrative commission percentages on high quantity of products sold as he never thought any employee would outperform those sales targets. Jim Shine never realized a sales manager’s role stands very effective if there is an unbalance in the sales force. He found Nicole’s extravagant performance very superb as
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