Packaging Is a Silent Salesman

Packaging involves designing and producing the tin or bottle for a product. Packaging contains two levels. The primary packaging is the container for each individual product. For instance, A&W uses bottle with variety of sizes to fill the root beers. Plastic bottle can prevent leakage problem and can keep it once couldn’t finish it at once. The secondary packaging contains the quality of the product. A&W uses different colours and designs to wrap the bottle to differentiate the function of products. For example, white is for “Diet Root Beer with Cream Soda” and golden is for “Root Beer with Cream Soda”. The difference of packaging designs conveys the characteristics of the brand. Besides, this packaging can provide correct and useful information

Packaging has become key to the success of a product as proven by kellogg’s cereal, many alcohol brands, and almost as many toilet paper brands. Thomas Hine’s article What’s in a Package explains the reasoning behind packaging why it is an influential as it is. Without packaging most products would be nothing. Companies have learned how to appeal to human emotions in order to increase the sales of their products. These are things that the average person does not even realize catches them because it is done subconsciously. Without the amount of time that is put into designing packages most products would not be as informative as they are now. Customers would have to spend more time looking at things to figure out if that is really what they want. With the competitive atmosphere packaging has created it makes shopping that much quicker and rakes in more profits for the companies. Thomas Hine has given people an inside look at how important packaging really is and has shed a completely different like on consumerism

For the packaging industry, it is important that retailers identify their key goals. Sustaining a consumer's commitment to a product may involve packaging that is distinctive at the heuristic level (if the consumers can recognize the product they will buy it) but without encouraging consumers to engage in systematic processing (prompting deeper level thinking that would include making comparisons with other products).

In Tanzania, there are various research studies on the impact of packaging as a tool of attracting customers. Also, its importance made government to set a platform of setting and improving the packaging standards at the Ministry of Trade and Industry under Packaging Technology Center (PTC). The least we can report here, is the deliberations made by stakeholders in the East African Community (EAC) Dried Fruits and Vegetables Region Stakeholders Workshop in Morogoro 2010, it was felt that for a Tanzanian business to penetrate into foreign markets the aspects of packaging are vital

In “What’s in a Package?” article. Thomas Hine talks about the roles and effects of package. Hine explains how it is different from culture to another culture. Also, he mentioned the danger of focusing on packaging. There are differences between packaging in the past and packaging now. Employee who sell products to customers don’t impact like what packaging does. packages are around us in our daily lives. Packaging or the way of packaging not just can attract people to buy, it does many other things like protecting product from damage. there are some specialists who do testing for packaging and study what people want or need to make packaging in that way. Packages are different between cultures that they are present

The process of creation product varieties has important implications for competition in goods market. The selections of colors provide numerous options for the customers, guaranteeing DICK’S Sporting Goods’ that sales revenue will increase.

Have you ever thought about how much research by the company has gone to make a package appeal to you? Chances are the packaging has gone through intense scrutiny from psychologists, experimental subjects, and government regulation, just so that you will want to buy their product over their competitors. In Thomas Hine’s essay, What’s in a Package, Hine discusses the great that packaging goes through before reaching the shelf, the importance of manufactures’ marketing campaign, the importance of packages depending on the culture, then finally to why designs will change over time. Walking down the aisle of a supermarket is how Thomas Hine begins his original argument on how packaging can evoke an involuntary emotional feelings or nostalgic responses. Instead of the old fashion market place where you would have people pitching their product to you, now their role is taken over by packaging that sells itself.

For example, packaging materials such as glass, paper and board, plastics and metals help protect the food item from UV rays/ light during the transportation process. By allowing this, helps prevent the growth of micro- organisms within the product. As well as this, packaging helps prevent rancidity in fats. If rancidity is not prevented, unpleasant odours and flavours within the food item are present, resulting in the wastage of the good. Along within this, packaging helps prevent the cross contamination of goods, when being transported from one area to another. Therefore, the Agriculture and Fisheries sector benefit from packaging, as they are able to prevent the wastage of products being transported, as well as being able to uphold a high reputation of the business by marketing high-quality goods.

Along with all the innovative packaging that was being promoted the idea of ‘self-service’ was also slowly being introduced into the consumer life style (Young & Young, 2004; pp.39 – 41). Packaging undertook three evolutionary stages i.e. The Retailer, where packaging was nothing more than a protective layer for the product and the transaction; The Manufacturer, where packaging was used to promote

In conclusion, we must appreciate the level of involvement needed by companies to effectively market and sell their products. Competition notwithstanding, marketing must create awareness and a need for a given product in order for it to sell; it is no longer adequate to rely on foot traffic and natural curiosity. Especially with our modern world, it is imperative for the advertising to be focused on a core market, adeptly changing as tastes and customs dictate. Innovative products require imaginative marketing; a better mousetrap may change the world, but people must be told it

The essay reveals the concept about the importance of labeling and packaging in marketing. Packaging and labeling is the methodology of enfolding and savings the items from storage, shipping and for future utilization. Customer while purchasing the product consider the quality of the product, but apart from that also put attention

I agree with the theorem that successful brands are built on successful products entirely for some product categories but partially for others. Products which meet a genuine customer need can become successful brands with minimal marketing effort by merely having a solid product that meets a need. Products which fulfill a desire must work on their branding in order to become successful

Changes witnessed over the last few years on mode of packaging and its economic impact.

After television ads, packaging is the most effective form of marketing foods for children. Packaging attracts kids with color, fun characters that they can relate to, and toy prizes in the box that may cause the children to just want the toy

Uniform packaging reinforces product branding, therefore, travelers can easily identify CW’s products. However, slight differences must be incorporated, for example, creating labels in the native language, and using the correct measurement system (metric vs imperial).