Essay on Packaging for the new product

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Packaging for the new product Packaging is vital, as goods need to be transported to the consumer in a safe, hygienic and protected condition. For instance putting tin foil round a kitkat, nestle product, keeps the bar fresh and prevents deterioration, instant coffee tends to be sold in jars to prevent spillage and because glass is a strong material, Nescafe Espresso roast is sold with ‘click lock closure’, which makes the jar easy to open. Additional packaging may be needed to assist retailers store the products easily and safety on the shelves. Packaging is essential to inform the customer about the contents, ingredients, weight, care instructions, etc. Some of which are legal requirements. Good packaging is an important…show more content…
Packaging is like the covering of a book, it tells the customer more about the merchandise. Packaging can also give an impression to the customers about the brand, confine component parts, promote other products and even create physiological attraction. The marketing department give a product a unique look and decide on the package design. This will incorporate the brand name and will differentiate the product from competitors. This is known as a unique selling point. Large manufacturers understand the importance of their brand name. Kellogg's, Adidas and Microsoft are all household names, which we associate with quality. As a result, we are likely to buy one of their products when we go shopping rather than an untried or unknown one even if it is say, a supermarket's own brand. This is why it is important for their brand name or a striking logo to be prominent on packaging. The main aim of product differentiation is to give a product a distinctive image, which will differentiate it from similar products. An expensive perfume or aftershave might be sold in an elegantly designed bottle. This sort of packaging suggests quality and would be targeted at a person with taste. Even if the product itself was not very good, the packaging alone could give the impression that it was. The success of a product through branding can

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