Palladium Doors, Inc

A franchise is a legal agreement between franchisers and franchisees that consents use of the franchise’s trademark and trade name or marketing plan

1. Franchisees gain numerous advantage when they purchase a franchise. First, while a franchisee may be opening a new store, it is part of an already established business and system. This means a franchisee has access to turnkey operations, allowing an increased speed to establishing and growing the business. Franchisees also get support for management and training activities, as well as financial assistance. Going hand in hand with this, a franchise already has an established brand name, quality of goods and service which have been standardized across the franchisor’s larger company, and national advertising programs from franchisors. Franchises also have large-volume, centralized buying power. A franchise has proven products, and

We do not want to create more incentive for him to increase sales especially since is likely to continue doing it with inexperienced entrepreneurs that may continue to be late on their payments and possible hurt the company. He needs to focus on making these distributors more reliable.

Thank you for the opportunity to assess your sales data in order to provide recommendations for increasing your sales. The analysis and recommendations below are based on the data you provided, which covers a period from May 2004 through June 2006. The analysis below is based on this data alone. Therefore, our recommendations should be tempered by your knowledge of business realities and your market. Please let us know if we can answer any questions concerning the analysis or the recommendations provided.

Major Issue:  What distribution approach should Pyramid Doors take that would allow them to achieve their goal of a 36% increase in sales?

By not going through the regular intermediaries that the competitors use will cause problems for the distribution factor. By going through their intermediaries it will be provided by a trusted network where the salespeople that Richard hires might cause a channel conflict and it will fail.

Change their goal in terms of time frame allowance or dollar amount target. They can either enlarge the 2-year time frame, lessen the target amount, or both.

It would seem very favorable for Palladium to implement alternative 2 of developing the franchise program. The addition of 27 exclusive dealers would definitely increase sales and out of the 3 alternatives, it provides the least increase in cost and/or the largest increase in sales. So in order for Hawly to meet his goal of $12.5 million With the exclusive dealers in place they can improve the brand image also. By adding the 20% budget they can increase the very low awareness of prospective garage door buyers(10%). By having exclusive dealers, Palladium will be on the forefront in certain markets and aggressively start to build up sales to reach the goal of 12.5

Spends 3% of net sales on advertising and sales promotion efforts. 55% of advertising and sales promotion dollars are allocated to cooperative advertising programs with retail accounts.

In order to execute successfully on his growth plan, Rountree would need to re-assess Ohmeda’s marketing channel strategy. In 1985, 43% of equipment sales ($41M out of $95M) were booked through dealers. Dealers provided increased coverage, but also carried significant

While the distribution of the product fits the target market, it also harmonizes well with the marketing mix. The place where the product is distributed is highly important (Perner, n.d.; Place, n.d., Ramsey, 2012). Products gain a

* We are not looking at which projects may have a positive impact on the company’s other business units. Perhaps one project stimulates the retail of licensing business more than the other.

♦ Reliance on franchising "associate" stores and opening a few new company-owned stores as a means of expanding nationally and internationally. However, franchise licenses were granted only to candidates who have experience in multi-unit food establishments and who possess adequate capital to finance the opening of new stores in their assigned territory.

For Coracle to improve sales in the second half of the year and come closer to meeting the first

The company has made tremendous progress in the last eight years (Refer to Company Background, Appendix 1, Page ) with regards to achieving a competitive position as well as increasing its market share, but need has