Pampered Chef

Much of the company’s success has been attributed to its superior customer service, along with low process and a broad selection of products.

A market research conducted by the company it reveal that, both customers and distributors have positive remarks about the new concept.

Although Kudler Fine Foods has chosen two very specific markets to target, a more thorough understanding of those target markets is needed to deliver what they want. One of KFF’s target markets is gourmands. KFF’s research focus in this area has been primarily on the supply side: Kathy monitors what products the competition is offering, what products are advertised in gourmet magazines, and what products are shown at gourmet conventions and websites. To discover what gourmands want, KFF also needs to research the demand side. Mining on-line blogs and gourmet food forums are two ways KFF can increase its understanding of what gourmands want. Customer surveys, such as the ones KFF currently uses in-store, can also be revised and used both in-store and on-line. Specific areas to be researched include:

Kudler plans to expand these areas in the future, providing a multitude of specialized classes to its loyal customers. Offering cooking classes in many areas of the store makes customers more interested in shopping the store and learning new techniques in cooking healthy fares for their families. In addition to offering these classes, the employees are to be cross trained in many areas to provide a pleasant shopping experience for Kulder 's customers. The customers will also be provided with brochures of the dishes they will learn in the store that will provide the recipe and food suggestions that will go with the main dishes taught in the class. This suggestive information has been proven effective in marketing strategies; therefore, Kudler will use this suggestive marketing technique to increase the buying desires of the customers.

This financial analysis helps understand the economical benefits and processes dealing with the implementation of new shopper program. Total costs and proposed salaries are taking to affect in this analysis. Also, training, support, installations, technical maintenance, supervisors, trouble call/help desk support, programming has been totaled. To make this process successful Kudler Foods will have to show an increase in currency and a reduction on supplies and expenditures. Below is a charted diagram analysis of the

Kudler is planning to have an annual revenue increase by 5% within 12 months breaking it down to four categories. A quarter percent gain is anticipated in the projects launch as well as the training of employees’. Profits will increase by a half of a percent during the assessment and alteration of the project with the promotion of the Frequent Shopper Program taking place at this time as well. In each phase of the development customer satisfaction will increase so will revenue, which will lead to an overall increase of 4.75% (Kudler Fine Foods. (2004). Apollo.).

Kathy has the strength to know and maintain her business overall. Her weakness is not expanding outside of California. Having this business in other cities and states would really be good for Kudler Fine Foods. People would enjoy having the option of online or in-store. This would give them a better outlook on what they are buying with the ability to touch, and taste the product first as they do in the San Diego stores. By having this the profits would boom even higher more stores more money. Another weakness is the customer service that is giving to the customers by the surveys taken. She needs to better train her employees to maintain and conduct proper customer service with knowledge of the products. This situation could really kill the sells and cause some issues with other seekers.

Kudler Fine Foods is a local retailer of gourmet foods and ingredients. Through three store-front locations Kudler offers premium products to the local market and regional chefs or restaurants. Since their inception, Kudler Fine Foods has strived to provide the very best customer experience through quality products at reasonable prices and

Kudler Fine Foods offers delicacy food s to its customers. Kudler treats its foods with love and care. These delicacies give customers excellent meat, bread, seafood, and wine. Kudler’s mission, vision, values, and goals are extraordinary. This paper is a review of Kudler’s reason for existence, organizational structure, steps in collaboration, positive action plan, and collaborative roles of the key stakeholders. Kudler uses these steps to have a successful organization. The organization is successful because customers can get quality foods here.

products, have attracted a lot of customers throughout the world. The company has a huge

Selling wine (becoming an online distributor to member wineries or commissions from various online distributors linked from the site)

The brand seeks great opportunity to further develop the business, enhance product design as well as company’s brand image.

Pampered Chef is a products that I have purchased many times for myself and for friends as gifts. They stand behind their product and bring you more than just cooking utensils. Pampered Chef Motto says it all, “Fit for the way you live.” We all live in a fast pasted environment with the need to get it done right and quick. Their high-quality kitchen tools, tips, and stress free meal recipes help any cook to conquer the kitchen (Pampered Chef, 2015).

Below are some main competitors in the convenience food market. These competitors would be the key determinants in regard of the success of Home Chef. As the market of meal kit market expands, a deep understanding about the major strengths of the contenders would be a valuable source for Home Chef to recognize their threats when they build an effective differentiation strategy.

The company has also been accredited for having maintained a high degree of diversity coupled by its ability to maintain top quality in the standards of its products. Not only has the company retained a good reputation with its clients but also maintained an excellent corporate responsibility track record. This has built the public trust in the brand and is proud to be associated with it. To the wonder of many, the company has year over year continued to yield profits way over its competitors. To maintain such a success has been pre-determined by the way it has a strict, slow growth policy which ensures that it dominates a market before moving on to dominate another market, and despite the slow nature, the company has now emerged to be one of the fastest growing companies in the United States.