Panda Restaurant Group : The Largest American Chinese Segment Restaurant Chain

923 WordsAug 25, 20164 Pages
Panda Restaurant Group is a fast food restaurant chain who serve American Chinese cuisine. Panda Restaurant is the largest American Chinese segment restaurant chain in the United States. This company was founded and located in the United States. Panda was founded by Andrew Cherng and Peggy Cherng in 1983. The very first restaurant was opened in Glendale Galleria in Glendale, California by Andrew Cherng. There are more than 1,800 store globally including Puerto Rico, Guam, Mexico, Canada, Hawaii, and Dubai. There are over 27,000 associates and over $2 billion in sales. Panda Restaurant Group is the world leader in Asian dining experience and parent company of Panda Inn, Panda Express, and Hibachi-San. This American Chinese restaurant is…show more content…
Having customer value is very important. Customer value is determined by customers’ perception of what they get in exchange for what they have to give up. In order to meet the buyer’s expectations, the salesperson must be fully honest and lead the buyers at their best interests and needs. Salespeople must let the buyers explain themselves in order to deliver the things they need. It is also important to fully understand the product they are selling in order for the buyers to trust everything you say. If you do not know anything about the product, the buyers will undermine you and brush you off because you are no longer help to that buyer. Product knowledge is one of the main keys to trust-based relationship selling. Buyers never want to feel pushed, manipulated, or rushed. Sales professionalism is another factor into having a buyer and seller trust based relationship. This method is a way to approach customers in a trusting and non-manipulating tactic to satisfy the long-term needs of both the customer and the selling firm. Salespeople play a critical role on the sales floor. Almost all consumers in the society who are early adopters of an innovation often rely on salespeople as a primary source of information. Given the increasing importance of building a trust bond and developing a long-term relationship is an imperative that salespeople are truthful with the customers. It is important for salespeople to
Open Document