Pandora Case Analysis

* Choose two companies from the same industry that have been deemed successful by the standards of that industry. Analyze each of the company’s business models. Next, evaluate the characteristics of

The consumer also has the ability to listen to music without purchasing it. Today, individuals can do this by using online host sites such as Pandora and YouTube.

Linkedin is a great example of a Social Media app that is being monetised using a couple of these strategies.

* Choose two companies from the same industry that have been deemed successful by the standards of that industry. Analyze each of the company’s business models. Next, evaluate the characteristics of

Evaluate the economics of the digital applications market in terms of growth and profitability. How has Oceanhouse Media performed in this market?

Price: Free with ads. Sometimes offers a free one-week trial of Pandora One the upgraded version. The premium service is $4.99 a month with discounts for an annual plan. Pandora One is and is ad-free, premium listening (on the website), with more skips allowed and longer listening time.

As a company in the streaming music Industry, it is essential to have a competitive advantage in order to stay in the run. Indeed, a big competition is established between all the companies which are using more or less the same business model. In the streaming music Industry, it is easier for clients to make implicit bargaining. Indeed, the more subscribers a company has, the more music labels will be in

Pandora has a workforce of over 1,400 employees innovating how people listen to and experience music. The employees of Pandora are musician-analysts, exploring and studying music every day, one song at a time. The VH1 Save The Music Foundation will be a great non-profit organization to partner with because Pandora's employees have a strong passion for music. The foundation’s mission is to restore music education in schools throughout the United States and show how important music education is (“VH1 Save the Music Foundation,” 2015). Pandora’s employees “believe in the value of music” and will be enthusiastic about restoring the value of music education (“About Pandora Media,” 2015). To help the foundation achieve its goals, the music-loving

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b. The music streaming service while at its infancy and still dealing with the legality of owned intellectual property has potential for growth. They recently bought Napster, and R&D efforts need to be looked into to create a market share in the industry of music streaming. The industry is positioned to do great, and like products are minimal. BBY has the financial situation to revamp Napster, market it as a freemium software to create the greater market share. Napster could be a position to stream wanted top Billboard music while advertising BBY and top suppliers. (O)

I have used Pandora Radio and Hulu and liked them both for the most part. They allow you to have entertainment anywhere you would like, whether it’s music or TV. As for Pandora Radio I liked it when it was free once you had to pay for it I switched. This is because when I’m in my garage, I have music playing 24/7. It’s very user friendly and welcoming so that just about anyone can use it. The impact that Pandora Radio has on the society is very minimal in my opinion, but for as for businesses it gives them a way to have music for their employees or customers. The plus with this is that it increases moral for employees so everyone will work harder and want to be there.

Companies, music publishers, and especially music icon Ms. Taylor Swift regarding a three month trial period in which these artists will not get paid any royalties for their music. Ben explains Apple’s new service, called Apple music that will be available on June 30 2015, includes a 10 dollar streaming subscription plan, a free Internet radio station and a media platform that will let artists upload songs, videos and other content for fans. He also connects that when Ms. Swift went public with her disagreement with Apple,

1. How does Facebook make money? What are the value drivers of its business? What is its comparative advantage relative to other social networking companies?

The content providing business is a highly capital intensive business. Therefore, the capital required to enter the strategic group and compete is extremely high. To calculate the capital required for a new entrant, we first found the average revenue of the strategic group (~$7.5 billion). We then assumed that a new entrant would have to capture about a third of this average to even make an impact in the industry. Taking this assumption into account, we figured that the new entrant would need about $2.5 billion in its first year of operation. Using this revenue, we then calculated the first year expenses the new entrant would incur.