Pandora Case Study

Ask anyone how they listen to music the answer will likely be through any means of easy access at an affordable cost. A study conducted by news outlet Nielsen 's Music 360 claimed, “Americans streamed 164 billion on-demand tracks across audio and video platforms in 2014”. The rapid increase in popularity music streaming platforms are experiencing leaves people wondering what that means for the music industry. When more consumers utilize the on-demand method of entertainment access, how does that translate to the artist being accessed? Astra Taylor contributes to this discussion in her book, “The People’s Platform: Taking Back Power and Culture in the Digital Age”. She lays criticism upon the idea of a more digitized

The effects of this inherent convenience can also be seen by looking at statistics from YouTube, a popular website for sharing videos. By using YouTube, from casual hobbyists to aspiring artists to celebrities, anyone can upload a video of their own and likewise anyone can watch any video (granted they are 18+ years old for certain videos). And in this huge amalgamation of diverse videos, there lies a sizeable number of videos that revolve around music. According to YouTube, it has “over a billion users – almost one-third of all people on the Internet”, a clearly defining statement that supports the idea that the convenience of YouTube has drawn a plethora of people. Even more so is the statistic from

Yet some readers may challenge my view by insisting that the radio industry is a dying industry and that a new website is a waste of resources. While it is true that the radio industry isn’t what it once was it doesn’t mean that it can’t adapt to the changing times. A new website will help the radio station get with the times. It will also help keep the station financially afloat by bringing in new users and ideally those new users would lead to donations.

Streaming Type: Pandora is a “free personalized radio” where users create stations based off of songs, artists, genres and even holiday and seasons. Users are able to personalize by “liking” songs or clicking a button not to play a song again. Users can discover new music when Pandora plays new songs on the radios.

For years we’ve heard the record companies complain about Pandora, Spotify, even iTunes the now universal go-to place for music, but I never knew why they were complaining. We’ve

As a company in the streaming music Industry, it is essential to have a competitive advantage in order to stay in the run. Indeed, a big competition is established between all the companies which are using more or less the same business model. In the streaming music Industry, it is easier for clients to make implicit bargaining. Indeed, the more subscribers a company has, the more music labels will be in

The ever-changing landscape of music distribution, due to constant advancements in technology, is sometimes hard to keep up with for artist, producer, and consumer alike. New editions of textbooks in Music Business classes are issued each year, and changes are made in the industry before the semester is even over. Because of this, it is vital for the industry to not only not only be aware of what is currently going happening, but also be able to foresee the direction that the music business is heading in. In this aspect, it seems that we are at a turning point where consumers and artists are taking

According to the United Nations Report, 1.5 billion Internet users are male, while 1.3 billion are female. This statistic supports our decision for choosing this specific medium. In Media Mark, we searched both Other Regular Soft Drinks and Sparkling Water. We compared the two reports and selected the highest reach/index numbers. The vehicles we found specific to our target audience are iTunes, which has a reach of 35,600,000 and an index number of 135, ESPN with a reach of 36,455,000 and an index number of 111 and iHeart Radio, which had a reach of 12,771,000 and an index number of 117. Other websites that we considered but did not choose were Pandora (46,726,000/109) and NFL (17,898,000/110). From this research we were able to determine that our target had an interest in music and sports. This further supports our decision to place a larger emphasis on radio.

Pandora was the first woman Greek goddess created. She was the first woman created by Zeus. Pandora has many painted of her but one of the most popular of them all “Pandora.” She also has businesses named after her such as Pandora Jewelry.

Pandora has a workforce of over 1,400 employees innovating how people listen to and experience music. The employees of Pandora are musician-analysts, exploring and studying music every day, one song at a time. The VH1 Save The Music Foundation will be a great non-profit organization to partner with because Pandora's employees have a strong passion for music. The foundation’s mission is to restore music education in schools throughout the United States and show how important music education is (“VH1 Save the Music Foundation,” 2015). Pandora’s employees “believe in the value of music” and will be enthusiastic about restoring the value of music education (“About Pandora Media,” 2015). To help the foundation achieve its goals, the music-loving

The purpose of this report is to help each teammate to gain the knowledge deeply about the history, current state, and future outlook of the radio industry to come up with several effective recommendations in the future assignments to deal with the emergent situation-bankruptcy that Cumulus Media is facing.

In 2000 the digital music was the next big thing in how consumers listen to music. The technological shift in music changed how the relationship is between the artists, recording companies, promoters and music stores on how they operate today. In the late 90’s and early 2000’s Peer-to-peer (P2P) networks allowed free exchange of music files with companies like Napster and Kazaa was a big step that allowed consumers to store large libraries of music. With the cost of hard drive space going down; it allowed for pocket-sized computers to store more information in a smaller space that open the door for apple to step in with the unveiling of the iPod and iTunes. These systems made it possible for storage and playback that gave consumers the

The music industry has been around for over two centuries (PBS). Its volatility can be measured by its ability to shift and change according to its time period, the technologies that arise through the ages and the public’s shift in musical taste. The music industry is comprised of many different components, organizations and individuals that operate within it. Some of these components include the artists who compose the music themselves, the producers that engineer the sounds created by the artists, the companies that handle distribution and promotion of the recorded music, the broadcasters of the music such as radio

The evolution of the music industry follows the familiar pattern of digitization. Innovation began with the introduction of the vinyl record, transitioned from the cassette tape to the compact disc and landed us in an era of digital downloads. The emergence of music streaming services like Spotify has progressed the industry even further, giving consumers the ability to access music on demand using download-free online platforms. Spotify faces criticism from artists as a result of the overlap of creativity and commerce. They argue that business activities corrupt creativity, transforming it into a tool for profitability rather than an outlet for expression. Artists insist that Spotify deters album sales, favors established artists and fails to support them financially. However, Spotify was created for consumers. It delivers an accessible alternative to purchasing and downloading music. The interplay between creativity and commerce is changing the nature of the music industry. Spotify has adapted to this change, providing a platform that supports both artists and consumers. Through analysis of the market, artist’s revenue, record labels and consumers, I will argue that artists should accept the evolution of the industry and support Spotify.

Today in the global business world we know that strategic changes are fundamental in order to