Paner Bread External Analysis

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Table of Contents How well is Panera Bread’s Present Strategy Working? 2 Financial Analysis: 2 Sales Growth 3 SWOT Analysis 4 Strengths 4 Weaknesses 5 Opportunities 5 Threats 5
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Although they have grown a lot from 2002 to 2007, the growth from 2007 to present is a slow and steady crawl with a smaller amount of advance than the amount experienced in their previous years.
Sales Growth As mentioned in the Financial Analysis, Panera Bread’s revenues and sales have grown from year to year from 2002 to 2010. The main total of revenue derives from Bakery-café sales. This subdivision of revenue gave way to a $1,108,517 increase from 2002 to 2010. That number grew every year from 2002. Fresh dough and other product sales to franchisees came in second with franchise royalties and fees following.
SWOT Analysis
Strengths
The principal strength presented by management was Concept Essence, a “blueprint for attracting and retaining customers”. It reinforced Panera’s strategy and incorporated numerous ideas that were combined to distinguish Panera from the competition. These ideas were to offer selection of breads, bagels, and pastries baked daily; serving high-quality food for a good price; a menu with adequately diverse offerings; providing courteous, capable, and efficient customer service; creating bakery cafes that were

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