Panera Bread Case Study Essay

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Case Study of the Panera Bread Company Lawrence Technological University Author Note This paper was prepared by Bruce S. Silver for Marketing Management 6013, taught by David Gregorich, MBA, Ed.D. Abstract The purpose of this paper is to study the Panera Bread Company, and do a case analysis based upon the reading’s from the book Marketing Management: Knowledge And Skills, Eleventh Edition by Donnelly, and Peter (2013), and The 5 C’s and Strategic Marketing Basics (2013) due Oct, 22 2013 for the (MKT 6013) Market Management class at the TACOM campus of Lawrence Technological University, MI. This case involves the study of the Panera Bread company, which is a highly successful company competing for…show more content…
Panera Bread differentiates itself from its competitors with its unique menu. And the menu is updated from time to time based on consumer tastes, and market trends. Currently (as of 2013), Panera Bread’s menu contains the following items: 12 varieties types of bagels 9 varieties breakfast sandwiches 5 varieties egg soufflés 12 varieties lunch-dinner sandwiches 4 varieties pasta dishes 10 types of soup 6 varieties Panini’s 14 varieties salads 26 varieties beverages 22 varieties freshly baked bread 31 pastries and sweets (Panera Bread, 2013). Panera Bread also has an excellent market image. Since 2009 alone, Panera Bread has earned over 14 national awards in categories such as: Culinary/Operations, National Chain Winner Dining Brand of the Year: Harris Poll Equti Trend Panera Bread ranked #2 among Excellent Large Fast-Food Chains (500 or more units) Panera Bread Executive Vice President and Chief Concept Officer Scott Davis honored for innovation by Nation’s Restaurant News Panera Bread® named to BusinessWeek's 2010 list of top 25 "Customer Service Champs" Panera Bread® Named to FORTUNE Magazine's 2010 List of 100 Fastest-Growing Companies Top 50 Quick Service Brands (QSR) Panera Bread® named #1 Fast Casual Tom Gumpel of Panera Bread® named among Top Ten Bread Bakers in America by Desert Professional Magazine. Panera Bread is named to AdAge's list of Hottest Brands,

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