Panera Bread Company

6814 Words Jun 22nd, 2011 28 Pages
Strategic Business Plan
STRATEGIC HOSPITALITY MANAGEMENT

CHN - International Hospitality & Office Management
Leeuwarden
The Netherlands

Submitted in partial fulfillment of the requirements of the degree of Bachelor of Science
(Hotel Administration)
January, 2010

Table of Content

1. Executive summary 4 2. Introduction 5 3. Description of the Panera Bread company 6 4. Strategies being pursued by the company 10 5. Future trends which will have impact on the company 15 6. Future possibilities 17 7. “The way forward” 20

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The Fresh dough operations division supplies fresh dough and indirectly supplies proprietary sweet goods items through a contract manufacturing arrangement to both company-owned and franchise-operated bakery-cafes.
The franchise operations division comprises the operating activities of the company 's franchise business unit, which licenses qualified operators to conduct business under the Panera Bread and Paradise Bakery & Cafe names and also monitors the operations of these bakery-cafes. Under the terms of most of the agreements, the licensed operators pay royalties and fees to the company in return for the use of the Panera Bread and Paradise Bakery & Cafe names.
The Panera bread company is one of the fastest growing quick-casual restaurants in the United States. The bakery-cafes operate under the Panera Bread and Saint Louis Bread Company banners. In total there are seven different brand names: Panera, Panera Bread, Saint Louis Bread, Via Panera, Paradise Bakery, Paradise Bakery & café and Mother Bread.
The company specializes in meeting consumer dining needs by providing high quality food, and targets suburban dwellers and workers by offering a premium specialty bakery and cafe experience with a neighbourhood emphasis. Bakery-cafes are principally located in suburban, strip mall, and regional mall locations.

3.1 Evaluation of the company’s resources and capabilities
Bellow a short description is given of the relevant resources and capabilities

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