Panera Bread Company

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Strategic Business Plan STRATEGIC HOSPITALITY MANAGEMENT CHN - International Hospitality & Office Management Leeuwarden The Netherlands Submitted in partial fulfillment of the requirements of the degree of Bachelor of Science (Hotel Administration) January, 2010 Table of Content 1. Executive summary 4 2. Introduction 5 3. Description of the Panera Bread company 6 4. Strategies being pursued by the company 10 5. Future trends which will have impact on the company 15 6. Future possibilities 17 7. “The way forward” 20 Plagiarism With this form we declare that, this assignment has been done with our ability and…show more content…
The Fresh dough operations division supplies fresh dough and indirectly supplies proprietary sweet goods items through a contract manufacturing arrangement to both company-owned and franchise-operated bakery-cafes. The franchise operations division comprises the operating activities of the company 's franchise business unit, which licenses qualified operators to conduct business under the Panera Bread and Paradise Bakery & Cafe names and also monitors the operations of these bakery-cafes. Under the terms of most of the agreements, the licensed operators pay royalties and fees to the company in return for the use of the Panera Bread and Paradise Bakery & Cafe names. The Panera bread company is one of the fastest growing quick-casual restaurants in the United States. The bakery-cafes operate under the Panera Bread and Saint Louis Bread Company banners. In total there are seven different brand names: Panera, Panera Bread, Saint Louis Bread, Via Panera, Paradise Bakery, Paradise Bakery & café and Mother Bread. The company specializes in meeting consumer dining needs by providing high quality food, and targets suburban dwellers and workers by offering a premium specialty bakery and cafe experience with a neighbourhood emphasis. Bakery-cafes are principally located in suburban, strip mall, and regional mall locations. 3.1 Evaluation of the company’s resources and capabilities Bellow a short description is given of the relevant resources and capabilities
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