Panera Bread Company : Still Rising Fortunes?

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Panera Bread Company (2010): Still Rising Fortunes?

A case study prepared for
MG495 Business Policy
Instructor Platt

Gloria Panhorst

January 22, 2015

Panera Bread Company (2010): Still Rising Fortunes?

I. Introduction
Panera Bread Company got its start when in 1980 Louis Kane and Ronald combined Au Bon Pain and the Cookie Jar bakery to form one company. By combining their individual strengths they were able to work as a team and expand the business, decrease company’s debt and centralize facilities for dough production (Wheelen, Hunger, Hoffman & Bamford, 2015). In 1993 the company acquired the Saint Louis Bread Company. With the three companies now working as one the company eventually became the Panera Bread Company with 1464 bakery cafes in 2010 including one in Ontario, Canada. Today Panera Bread has a board of directors that consists of six members divided into three classes of membership.
Executive Summary

Summary statement of the problem: The Panera Bread Company has made a name for itself by offering quality, nutritious meals to its customers. You can eat at Panera Bread without worrying if you are getting a healthy, nutritious meal. With today’s health conscious society this has served the company well. With the rise in other health food type restaurants, the question arises is Panera Bread’s current strategy enough to keep them on top? In order to continue to succeed, Panera Bread needs to branch out into the foreign markets, add some key

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