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Panera Bread Essay

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Panera Case Analysis Austin Howe 10/25/15 In the modern society there are several companies that are synonymous with a type of product. This includes companies such as Mcdonalds being synonymous with fast food and Lamborghini being synonymous with quality cars. However in recent years there have been some newcomers to the industry that have made quite the name for themselves, companies like Chipotle, Panda Express, B-Good, and Panera bread. Panera Bread was founded in 1987 by Kade King, Ken Rosenthal, and Ronald M. Shaich in Kirkwood, Missouri. Panera is defined as a “Fast casual/Bakery-Café, including several varieties of, bread, such as bagels and muffins, cold sandwiches, hot panini, salad, soups, coffee, and teas”(Panera …show more content…

As was already discussed Panera 2.0 plans to bring a point where there is no wait time for your food to be prepared and ready to go. This is one of the main reasons that companies like Starbucks and Dunkin Doughnuts have a competitive edge against companies like Panera. Panera in the last few years has struggled to increase their revenue stream. This issue will likely be solved by expanding into the European and Asian markets. By expanding into the western markets Panera can bring in a much larger clientele and by doing so vastly increase its revenue stream. With many people focusing on personal health in the last few years requests for organic restaurants/Café’s are at an all time high. by adding an organic section to the Panera menu the total increase in revenue would be exponential in comparison to the regular items sold at Panera. This concept also extends to the idea of creating/expanding a gluten free menu for the ever rising amount of gluten allergies that exist. A small thing that Panera could do in order to bring in new clients would be to install a drive through to go section to their stores. By

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